Traveling to Turpan City, China – Along the Silk Trail
(8/22/09) The conference continued the next morning, and it was our turn as invited specialists to make recommendations on what the Heshuo Region could do to improve its wine industry. While my colleagues focused on viticulture, I was asked to comment on how they could improve wine tourism and marketing. Interestingly, wine tourism is one of the five prongs of the government 2015 vision for the area, along with: 1) doubling wine grape production; 2) training more people in viticulture, winemaking and wine hospitality; 3) collaboration with associations and universities; and 4) new product development to match consumer needs. The [...]