2024
Thach, L (2024, Jan, 16) “Selling to Extravagant Tastes: The Art & Science of Luxury Wine Marketing.” DTC Symposium, Concord, CA. Invited speaker.
2023
Thach, L. (2023). ‘Overview of U.S. Wine Market & High-End Wine Consumers.’ Napa Valley Vintners Sales Summit, Copia, Napa, CA, Dec. 8, 2023.
Thach, L., Del Rey, R., Da Silva, J.G., St. Pierre, D. & Ulf, S. (Nov. 2023). Panel on ‘Growing Sales in Uncertain Times – New Strategies and Trends’, WineFuture Conference, Coimbra, Portugal, Nov. 7-9, 2023.
Colangelo, J. & Thach, L. (2023). Masterclass U.S. Wine Market. Italian Wine Podcast. Episode 1614, Oct. 20,2023.
Thach, L. (2023). Future Wine Trends Impact on Human Resources. HR Wine Executive Roundtable. Peju Winery, Napa Valley, July 22, 2023.
Thach, L. Handelman, G., Corsi A., and Lloyd, R. (2023). The Elephant in the Wine Cellar. MW Symposium, Weisbaden, Germany, June 2023.
Thach, L. (2023). Instagram Interview on Light Weighting Glass Wine Bottles and Impact on Carbon Footprint. MW Symposium, Weisbaden Germany, June 2023.
Vicard, P., Thach, L., & Yeung, P. (2023) Inside the World of Luxury Wines – In Conversation with Liz Thach MW and Peter Yeung. Areni Global in Conversation Podcast, April 6th, 2023.
Malcolm, M, & Thach, L. (2023). Video Interview on Opportunities to Grow and Market Climate Friendly Wines. American Vineyard Magazine, Jan. 2023.
Thach, L., (2023, Jan. 25). “8 Opportunities to Connect with Future Wine Consumers.” Part of the State of the Industry Panel with M. Veseth, D. Brager, G. Livengood, and J. Bitter. Unified 2023 Wine & Grape Symposium, Sacramento, California. https://www.unifiedsymposium.org/session/state-industry-8
2022
Thach L. (2022) Analyzing wine preferences of generation Z wine consumers in high and low-involvement situations on a global basis (Extended Abstract). Academy of Wine Business Research 2022 Conference. Dijon, France. (July 5-8, 2022)
Thach L., Schaefer R., Bell M. (2022). Low-no alcoholic wines as a growing product category? Examining the sober-curious movement in America (Extended Abstract). Academy of Wine Business Research 2022 Conference. Dijon, France. (July 5-8, 2022)
Thach, L, Rogstad, S., Cohen, R., Lewin, O., Schweiger, D., and Weis, R. (2022), “Panel Presentation on 2022 Napa Valley Wine Trends.” Somm Journal Camp, (June 29, 2022), Peju Winery, Napa Valley, CA
Thach, L., Parra, S., Pitts, T., Eicholtz, G. & Ahmed, A. (2022). “Panel Presentation on Social Equity, Inclusion and Diversity in the Wine Industry.” Napa Thrives Symposium, (June 21, 2022), Charles Krug Winery, Napa Valley, CA.
Anson, J., Boisset, JC, Thach, L, & Rolet, N. (2022). “Luxury Wine & Sustainability”. Green Wine Future 2022 (May 23, 2022). Online Conference.
Bell, M., Thach, L, Fang, F. & Zhu, Z. (2022). “Unintended Consequences of Consumer Activism: How George Floyd’s Death Impacted Wine Sales for Black Wine Entrepreneurs.” National Business & Economics Society (NBES) Annual Conference. Maui, Hawaii (March 2022). Refereed research paper.
Handleman, G., Jones, G., Thach, L., Fitzgerald, C. & Oldre. T. (2022, Jan. 26). “Varietal Diversity in the Golden State: Exploring Viable Climate and Marketplace Alternatives.” Unified Wine & Grape Symposium 2022. Sacramento, CA.
2021
Johnson, R., Thach, L., Scheid, H. and Hobday, C. (2021, Nov. 9). Insights from the C-Suite: Trends, Solutions & Strategies. Wine Industry Financial Symposium, Copia, Napa Valley, CA.
Fallis, C. & Thach, L. (2021, Nov. 22). Planet Grape Wine Reviews Graham’s Tawny Port. Available at: https://www.youtube.com/watch?v=VIDJLeRquT0
Conover, T. & Thach, L. (2021, June 17). Ten Hot Wine Trends for 2021 – An Interview with Dr. Liz Thach, Ph.D., Master of Wine. Wine Wanderings with Tricia Conover. Available at: https://triciawinewanderings.substack.com/p/ten-hot-wine-trends-for-2021-and
Wiesner, C. & Thach, L. (2021, May 28). Virtual Happy Hour at Balleto Winery with Dr. Liz Thach, MW. Facebook Live Presentation.
MacPhail, J., Rahn, B., Knippelmeir, S., Thach, L., & Noren, K. (2021, May 12). Navigating The Curves Of Climate Change & Demand Fluctuation On Pinot Noir In The Petaluma Gap. Invited Panel Moderator, Petaluma Gap Winegrowers Alliance Seminar. Grand Cru Custom Crush,Windsor, CA
Petroski, D., Grant, K., Thach, L, Vicard, P. & McMillan, R. (2021). Salon at Larkmead: Looking Back & Looking Ahead in the Wine Industry. Salon at Larkmead, Napa Valley. Invited Speaker, Online Webinar, April 22, 2021. Available at: https://vimeo.com/540386158
Thach, L., Morris, E. & Thomas, C. (2021). Innovations in Oak. Webinar Sponsored by Ron Rubin Winery. Invited Moderator, Online Webinar, April 8, 20201.
Nucifora, A. Donlon, S., Osborn, M & Thach, L. (2021). What Did the Wine Industry Learn from 2020? How Did Napa & Sonoma Wineries Really Fare and How Should They Adapt in 2021? Luxury Marketing Council – www.luxesf.com. Online Webinar, April 15, 2021.
Furer, D., Falcao, F., Campo, P. & Thach, L. (2021). The Future – A Panel Discussion with Global Wine Experts. Wine Future 2021. Online Virtual Conference, Feb. 26, 2021.
2020
Thach, L. (2020). Virtual Wine Tourism. Wine2wine Business Forum 2020. Global Online Conference (part of VinItaly). Invited Speaker. Available at: https://veronafiereplus.app.swapcard.com/event/w2w-exhibition/planning/UGxhbm5pbmdfMjYwMjUw
Johnson, R., Thach, L., Devillers, K., Indelicato, C & Baldini, T. (2020, Sept. 15). Annual Executive Survey for US Wine Industry. Wine Industry Financial Symposium.
Keller, A., Thach, L., Trombetta, R., and Overstreet, K. (2020, July 31) Wine Women- the Amazing Women Behind the Petaluma Gap AVA. Wine Women Radio Podcast hosted by Marcia Macomber. Available at: https://radiomisfits.com/ww45/
Yeung, P. & Thach, L. (2020, July 22). Deconstructing Luxury Wine. SFLuxe.com Zoom Luxury Lifestyle Seminar Series. Available at: https://www.youtube.com/watch?v=Cfo3Ju6MU40&feature=youtu.be
Petroski, D., Thach, L, Marsen, T., Conlin, V., Broglie, D. & Dorin, I. (2020, May 28). The State of Wine Retail Before, During and After Covid19. Salon at Larkmead, Napa Valley. Invited Moderator. Available at: https://vimeo.com/423804104
Thach, L. & Yeung, P. (2020). Book Review: Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Women of the Vines & Spirits Online Seminar. Feb. 13, 2020. Invited speakers.
Thach, L., Miller, C., Huyghe, C., Brooks-Heuck, J. & Wiseman, J. (2020). Data Matters – It’s Not Your Size, It’s How You Use It. Presentation at Unified Wine & Grape Symposium, Sacramento, CA, Feb. 5, 2020. Invited speaker/moderator.
2019
Thach, L. (2019). Wine Preferences of Gen Z Consumers. Resilience in the Wine Industry WBI Research Conference. Sonoma State University Wine Business Institute, July 10, 2019. Invited speaker.
Thach, L. (2019). Nine Hot Wine Trends & Overview of the MW Program. Invited Speaker at Cornell University, April 15, 2019.
Thach, L. (2019). Profiling the Luxury Wine Consumer in America. Wine.com Conference. Sonoma State University, Feb. 20, 2019. Invited Speaker.
Thach, L. (2019). The Starter Wine: Exploring How Wine Consumer Taste Preferences Change Over Time. 11th Academy of Wine Business Research Conference, Stellenbosch, South Africa, Jan. 15, 2019. Refereed Presentation.
Olsen, J., Thach, L. & Schaefer, R. (2019). A passion for wine: Developing scales to test a model of enduring involvement. 11th Academy of Wine Business Research Conference, Stellenbosch, South Africa, Jan. 15, 2019. Refereed Presentation.
2018
Thach, L. Stancliff, E., DAversa, R, Frey, C., Welc, S, Pontoreiro, E, & Ausburn, S. (2018). (2018). Recap of the 2018 Vintage in the Petaluma Gap AVA. Petaluma Gap Quarterly Educational Seminar. Karah Winery, Petaluma, CA, Nov. 7, 2018. Invited Panel Moderator.
Thach, L. (2018). Defining and Practicing Specialty Craftsmanship: The Wine & Chocolate Connection. FCCI Conference, Harvard University, Cambridge, Mass, Oc. 12, 2018. Invited Panel Member.
Thach, L. (2018). Strategic Branding: Wines & Destinations. Mendel University, Brno, Czech Republic. Sept. 18, 2018. Invited Speaker.
Thach, L. (2018). Iconic Wines: Creation & Implementation. National Wine Center of the Czech Republic, Moravia, Czech Republic. Sept. 17, 2018. Invited Speaker.
Thach, L. (2018). How to Create a World Class Wine Region and Sparkling Wine Masterclass. Kurdejov, Moravia, Czech Republic, Sept. 16, 2018. Invited Speaker.
Thach, L. (2018). Introducing the Southern Oregon Wine Region. TexSom Conference, Dallas, Texas, Aug. 11 – 13, 2018. Invited Speaker.
Boskov, B, Thach, L., Davidson, M., Spellman, J., Franz, M. and Clarke J. (2018). Does a Region Need a Signature? TexSom Conference, Dallas, Texas, Aug. 11 – 13, 2018. Invited Panel Member.
Thach, L. (2018). Wine Tourism as a Strategy for Increasing Wine Sales: The Case of Napa and Sonoma Valleys. The Latin America Wine Tourism Conference, June 27 – 29, 2018, Bento Gonçalves, Brazil. Invited Keynote Speaker.
Thach, L. (2018). Integrated Marketing: Maximizing Impact. The Wine Marketing Exchange Forum. Rohnert Park, CA, May 3, 2018. Invited Speaker.
Thach, L. (2018). Exploring Four AVAs of Sonoma County – A Tasting. WineRoads of Sonoma County. Pezzi King Winery, Healdsburg, CA, May 17, 2018. Invited Speaker
Peterson, J., Thach, L., Kenworthy, D. & Bucklin, W. (2018). “Historic Vineyard Designates: What Does a Century Yield?” Signature Sonoma Valley Immersion Seminar. Bedrock Vineyard, Sonoma Valley, CA, April 6, 2018. Invited Panel Moderator.
Thach, L. (2018). AVA’s American Viticulture Regions – Do They Make Sense? Culinary Institute of America, St. Helena, CA, March 7, 2018. Invited Speaker.
Boskov, B., Mendelson, R., Thach, L., & Tanghe, C. (2018). What’s Next for Oregon? Exploring Oregon’s Changing Landscape. Oregon Wine Symposium 2018, Portland, Oregon, Feb. 20, 2018. Invited Speaker.
Thach, L., Woodard, M., Knapp, J., McLaughlin, M. & Bricker, S. (2018). Success Strategies for Increasing Wine Tourism. Oregon Wine Symposium 2018, Portland, Oregon, Feb. 21, 2018. Invited Speaker. Available at: https://www.youtube.com/watch?time_continue=12&v=SOaKveRxwr8&feature=emb_logo
Thach, L. (2018). Creating a World Class Wine Region in Southern Oregon. Keynote Speech for SOWA (Southern Oregon Winery Association) Annual Meeting. Ashland, Oregon, Feb. 10, 2018.
2017
Thach, L. (2017). Best Practices in Global Wine Tourism. Wine Marketing & Tourism Conference. Santa Rosa, CA. Nov. 8, 2017. Invited Speaker.
Thach, L. (2017) Adapting Wine Tourism Best Practices to DTC Strategy. Robert Mondavi Winery. Rutherford, CA. Dec. 8, 2017. Invited Speaker.
Johnson, R., Thach, L., Castaldi, C., Reynolds, M. & Mondavi, P. (2017). The Wine Industry Financial Symposium’s Annual Executive Survey. 26th Annual Wine Industry Financial Symposium. Napa Valley, Sept. 25-26, 2017. Invited Speaker.
Thach, L. (2017).Navigating the Career Jungle. Southern Wine & Spirits Cheers Diversity Program. Invited Panel Member. Sacramento, CA. August, 25, 2017.
Thach, L. & Olsen, J. (2017). Profiling the Luxury Wine Buyer in America. 10th Academy of Wine Business Research Conference. Rohnert Park, CA. July 2017. Refereed Paper.
Schaefer, R., Olsen, J., and Thach, L. (2017). Profiling the New Wine Consumers in Poland. 10th Academy of Wine Business Research Conference. Rohnert Park, CA. July 2017. Refereed Paper.
Olsen, J.E. and Thach, L. (2017), “Wine varietals: How many do you enjoy?” presented at European Association of Wine Economists XXIV Conference, Bologna, Italy, June 7-9, 2017.
Olsen, J.E. and Thach, L. (2017), “Variety seeking among wine consumers: Enjoying the world of wine,” presented at the Food Marketing Research Conference, Dubrovnik, Croatia, June 14-17, 2017.
Thach, L. (2017). Masterclass on Top American Wines. Wine100 Competition. Shanghai, China, May 19, 2017. Invited Speaker.
Jiang, D., Thach, L., Schwarz, S., Ford, M. and Yin, K. (2017). Mature vs. Immature Wine Markets: A Reflection of Different Marketing Strategies and Lessons to Learn. Wine 100 Competition. Hyatt Regency Hotel Wujiaochang, May 19, 2017. Invited Panel Member.
Thach, L. (2017). Preferences of the American Wine Consumer. Momentum Wine Conference by Lake County Wine Commission. Lakeport, CA, March 23, 2017. Invited Keynote Speaker.
Thach, L. & Murphy, L. (2017). Fireside Chat with Liz Thach & Linda Murphy on Book: Call of the Vine. Sonoma County Wine Library Fireside Chat Series. Harvest Moon Winery, Sonoma County, March 23, 2017.
Fallis, C., Thach, L. & Swan, F. (2017) Exploring Cremant d’Alsace Sparkling Wines. Invited Panel Member. Alsace Wine Festival, Mendocino County, Feb. 24, 2017.
2016
Thach, L. (2016). Wine Palate Diversity Presentation. Invited Presenter at Winemaker Magazine Conference. Santa Rosa, CA. May 20, 2016
Wise, B., Thach, L. & Bath, B. (2016). Teaching in the Wine Industry. Invited Panel Member. Napa Valley Wine Educators Academy, Rutherford, CA, May 18, 2016
Thach, L. (2016). Navigating the Career Jungle. Invited panel member. 2nd Annual Women of the Vine Global Symposium. Napa, CA April 5, 2016.
Thach, L. (2016). Personal Brand Development. Invited Presenter at Women for Winesense Winemaking & Viticultural Roundtable. Domaine Carneros Winery, Napa, CA, Feb. 24, 2016.
Thach, L. & Olsen, J. (2016). Melting Pot or Blended Wine: Does Ethnicity Still Matter in Understanding Consumer Wine Behavior? Refereed Presentation at the 9th Academy of Wine Business Research Conference, Adelaide, Australia, Feb. 17-18, 2016.
Thach, L. (2016). State of Play in the USA. Invited Presentation at the Wine Industry Marketing Conference: Success Through Smarter Marketing, Adelaide, Australia, Feb. 16, 2016.
Olsen, J., Atkin, T. & Thach, L. (2016). Marketing by What Matters: Using Schwartz’s Theory of Basic Values to Identify Wine Consumer Segments. Refereed Presentation at the 9th Academy of Wine Business Research Conference, Adelaide, Australia, Feb. 17-18, 2016.
Thach, L. (2016). Opportunities and Challenges with Agritourism as a Component of your DTC Marketing. Invited Panel Moderator at Unified Wine & Grape Symposium, Sacramento, CA, Jan. 28, 2016.
2015
Thach, L. (2015). Snapshot of the American Wine Consumers. Alexander Valley Winegrowers Quarterly Meeting. Dec. 2, 2015, Healdsburg, CA.
Thach, L & Rosenberg, J. (2015). Are You Ready for the Future? Exploring Futurist Technology and Its Impact on Wine. 2015 Wine Industry Technology Conference, Napa, CA, June 25, 2015.
Thach, L & Rosenberg, J. (2015). How to Take Your Brand into the Future – Using the Here to Get You There. Exploring Futurist Technology and Its Impact on Wine. 2015 Wine Industry Technology Conference, Napa, CA, June 26, 2015.
Thach, L. (2015). Palate Diversity – Where are You on the Wine Tasting Continuum? Women for WineSense Grand Event Conference, May 2, 2015, St. Helena, CA.
Thach, L. & Lease, T. (2015). Understanding Social Media’s Return on Investment for the Wine Industry. Invited presentation at Napa Valley Vintner’s Workshop on 30+ Ideas to Jumpstart Your Social/Digital Marketing Program. Napa, CA March 26, 2015.
Olsen, J. & Thach, L. (2015). Winning Wine Consumers: Price Segmentation of Frequent Wine Drinkers. Refereed paper presented at NBES Conference, Panama City, Panama, March 12, 2015.
Thach, L. (2015). Future Proofing Your Business – Global Market Trends. Presentation at Unified Wine & Grape Symposium, Sacramento, CA, Jan. 29, 2015.
2014
Thach, L. (2014). Wine Online: Exploring eCommerce Practices in the US Wine Market. SIBR Conference in Interdisciplinary Business & Economics Research. Hong Kong, China, Sept. 27-28,2014.
Thach, L., Findelstein, J. Augustine, L. B., & Dericco, N. B. (2014). Next Generation Wine. 2014 Wine Industry Financial Symposium, Napa, CA, Sept. 23, 2014.
Thach, L. & Lease, T. (2014.) Exploring the Impact of Social Media Practices on Wine Sales in U.S. Wineries. Referred research paper presented at AWBR 8th International Conference, Geisenheim, Germany, June 2014.
Olsen, J., Atkin, T., Thach, L. & Cuellar, S. (2014). Exploring Attributes of Variety Seeking Wine Consumers in the US. Referred research paper presented at AWBR 8th International Conference, Geisenheim, Germany, June 2014.
Kolb, D. & Thach, L. (2014). German Winery Adoption of Web 2.0 Components. Referred research paper presented at AWBR 8th International Conference, Geisenheim, Germany, June 2014.
Szolnoki, G., Taits, D., Hoffmann, C., Ludwig, R. Thach, L., Dolan, R., Goodman, S., Habel, C. Forbes, S., Marinelli, N., Wilson, D., Mantonakis, A., Zawada, P., Szabo, Z., Csak, I., Istvan, S., Ritchie, C., Birch, S., and Thompson, S. (2014). “A cross-cultural comparison of social media usage in the wine business.” Refereed paper presented at AWBR 8th International Conference, Geisenheim, Germany, June 2014.
Thach, L. (2014). Explorando el Mundo del Vino (Exploring the World of Wine). Presentation as Fulbright Specialist on Wine Business. National University of Cuyo, Mendoza Argentina, March 13, 2014.
Thach, L. (2014). Best Practices in Global Wine Tourism. Presentation as Fulbright Specialist on Wine Business. Enoteco, Mendoza Argentina, March 14, 2014 and Domingo Hermanos Winery, Cafayate, Salta, Argentina on March 19, 2014.
Thach, L. (2014). Wine Marketing & Sales in the USA. Presentation as Fulbright Specialist on Wine Business. Enoteco, Mendoza Argentina, March 12, 2014 and El Esteco Winery, Cafayate, Salta, Argentina on March 20, 2014.
Thach, L. (2014). Research Results on Wine List Development & Pricing. Invited panel presenter at Napa Valley Vintner’s Sommelier Behind the Scenes. Silverado Vineyards, Feb. 20, 2014.
Thach, L. (2014). Exploring the Petaluma Gap. Invited presenter for Petaluma Gap Winegrower’s Alliance discussion on AVA application. Keller Estate, Feb. 13, 2014.
Thach, L. (2014). “How to Launch Your Wine Career Seminar & Tasting.” Invited Presentation. Virginia Phillips Wine Shop & Academy, West Palm Beach, FL, Jan. 18, 2014.
2013
Thach, L., Lockshin, L. & Wilson, D. (2013). “Promoting Wine Tourism in Ningxia, China”. Invited Presentation. Wine Tourism Seminar. Yinchuan, China, December 2013.
Thach, L. (2013). “The US Wine Market – 2013.” Invited Presentation via online video. IX International Wine Forum. Mendoza, Argentina, September 2013.
Thach, L. (2013). “Pinot Passion: Exploring Three Terroirs of California Pinot Noir. Invited Presentation. WineStock, San Francisco, July 21, 2013.
Thach, L. (2013). “The AVA’s of Sonoma County and Tasting of 5 Wines.” Invited presentation. Sonoma in Europe Oceania Cruise Lines, Oporto, Portugal, June 14, 2103.
Thach, L. (2013).” Smart Marketing for Vineyards: The Case for Positive Community Relations.” Invited presentation. Sonoma County Winegrape Commission Smart Marketing Seminar. Santa Rosa, CA, April 11, 2013.
Thach, L. & Olsen, J. (2013). “Supply Side Marketing: How Suppliers Find and Keep New Customers – An Example from the US Wine Industry.” National Business & Economics Conference. Jaco, Costa Rica, March 7, 2013.
2012
Thach, L. (2012). “Best Practices in Global Wine Tourism. Invited presentation at First Helanshan Mountains’ East Piedmont Wine Festival & the Fourth China (Ningxia) Horticultural Exposition, August 20 – September 1, 2012, Yinchuan City, Ningxia , CHINA
Thach, L. & Olsen, J (2012). Green Wine: An Exploratory Study of Consumer Environmental Protection Interests and Organic Wine Purchases. Refereed Paper presented at National Business & Economics Society Conference, Maui, Hawaii, March 8, 2012.
Thach, L. (2012). “Overview of US Wine Industry & SSU Wine Business Institute.” Conference on Envisioning the Global Wine Business Professional of the Future April 26-28, 2012, Santa Rosa, California. Invited Presentation.
Thach, L. (2012). “Future Outlook: Eight Emerging Trends in the Wine Industry & Their Impact on HR.” Joint Meeting of Women for Wine Sense HR Roundtables Wed., March 28, 2012, Silver Oak, Napa CA. Invited Presentation.
Vesseth, M., Thach, L., & Dorfman, S. (2012). “Leveraging the Supply Side of the Global Wine Market.” Unified Wine & Grape Symposium, Sacramento, CA, Jan. 2012. Invited Speaker.
Thach, L. (2012). Bordeaux Trip Report. Invited presentation to Commanderie de Bordeaux Governor’s Board. La Jolla, California, Jan. 21, 2012.
2011
Thach, L. & Rosenberg, J. (2011) “Current & Future Trends in Social Media for Wine Tourism.” 2011 Wine Tourism Conference, Napa, California, Nov. 16-17. 2011. Invited presentation.
Thach, L. (2011). “US Wine Terroir and Tourism.” Invited Paper at UniCeSV Wine & Territory Conference, University of Florence, Florence, Italy, September 17, 2011.
Thach, L. (2011). “Wine for Breakfast. Exploring Wine Occasions for Generation Y.” 6th AWBR International Conference, Bordeaux Management School, Bordeaux, France, June 9, 2011.
Rosenberg, J., Navarro, D. & Thach, L. (2011). “Success Tactics for Advertising Your Wine
Online – Lessons from Google.” Introductory comments for Women for Winesense Seminar, Sonoma, CA, May 12, 2011.
2010
Olsen, J. & Thach, L. (2010). “Green vs. Green: The Impact of Consumer Values on the Purchase of Organic Wine.” Invited presentation for Green Wine Summit, Santa Rosa, CA, November 2010.
Thach, L., Cuellar, S., Simpson, D. & Colgan, T. (2010). Wine Pricing Strategies in Good Times and Bad. Wine Industry Financial Symposium, Napa, CA. Panel moderator and speaker. Sept. 20, 2010.
Thach, L. (2010). Success Strategies for a Saturated Wine Market. 6th International Wine Forum, Mendoza, Argentina. Invited Speaker, Sept. 2, 2010.
Thach, L. (2010). Wine Marketing Strategies, Brands, and Communication. Wines of Argentina Board Meeting, Mendoza, Argentina, Invited Speaker, Sept. 2, 2010.
Thach, L. (Feb. 2010). Wine Blogs –Expressing Diverse Wine Opinions in a New Realm of Online Wine Relationship Marketing. 5th International Conference of the Academy of Wine Business Research. Auckland, New Zealand. Refereed Paper.
Thach, L. & Johnson, C. (June 2010). Wine in China. Presentation for Wine Spirit Quarterly Seminar, Napa, CA. Invited presentation.
Thach, L. (May 2010). My Wine Career.Com Podcast on How to Launch Your Wine Career. Hosted by Mark Lawrence Burwell. Released May 20, 2010. Available at: http://itunes.apple.com/us/podcast/mywinecareer-com-podcast/id372764006.
Thach, L. (Feb. 2010). Wine Buyer Trends for the Future. Panel Moderator at Women for WineSense Seminar, Sonoma, CA, Feb. 25, 2010.
Thach, L. (Feb. 2010). Overview of U.S. Wine Sales. 5th International Conference of the Academy of Wine Business Research. Auckland, New Zealand. Invited Presentation.
2009
Thach, L. (August 2009). Trends in the California Wine Grape Industry and the Impact of Wine Tourism. China International Symposium on Sustainable Development of the Grape Industry in the World’s Arid and Semi-arid Areas. Turpan, City, Xinjiang Uygir Provence, China. Invited paper; all expenses paid.
Thach, L. & Carrol, J. (2009). Direct Sales. Presentation at Seminar on Best Practices for Owning & Operating a Winery, Napa, CA, February 25, 2009.
Thach, L. (2009). Innovative Women in Wine. Panel member for Women for WineSense Symposium, Sonoma, CA. February 26,. 2009.
Thach, L. (2009). Women Wine Consumers. Presentation at Unified Wine & Grape Symposium, Sacramento, Ca, January 2009.
2008
Thach, L. & Kidwell, R. (2008). Human Resource Management Practices in U.S. Wineries & Linkage to Company Performance. Applied Business and Entrepreneurship Association International Conference, Kauai, Hawaii, November 2008.
Thach, L. & Kidwell, R. (July 2008). Impact of HR practices on winery performance: comparison of US and Australian small family wineries. 4th International Conference of the Academy of Wine Business Research. Sienna, Italy, July 17-19, 2008.
Thach, L. (May 2008). How Winemakers Can Support Winery Marketing Efforts. Women for Winesense WineMaker’s Roundtable, Napa Valley, California, May 2008.
Thach, L. (Jan. 2008). Three Key Decisions to Positioning Your Brand for the Future. Unified Wine & Grape Symposium, Sacramento, CA, Jan. 27, 2008.
Thach, L. & Wagner, P. (Jan. 2008). Six Success Strategies to Sell More Grapes & Wine, Sonoma County Wine Library Association, Jan 2008.
2007
Thach, L. (Nov. 2007). Keynote Speaker – The Growing Power of Women Wine Consumers, COPIA Women in Wine Symposium, Napa, CA, Nov. 10, 2007.
Thach, L. (Nov. 2007). The HR Contribution to Sustainability. HR Management in Wine & Agriculture Conference. Sonoma, CA, Nov. 29, 2007.
Thach, L. (2007). Wine Marketing & Sales in the U.S. International Workshop on the China Wine Market. Beijing, China, August 2007, Invited speaker.
Thach, L. (2007). Wine Tourism Around the World: Implications for Wine Tourism in China. International Workshop on the China Wine Market. Beijing, China, August 2007, Invited speaker
Olsen, J., Nowak, L. & Thach, L. (2007). Integrating Environmentally Friendly Behavior with Hedonic Consumption: The Case of Organic Wine. The 13th Biennial World Marketing Congress, Verona, Italy, July 2007.
Thach, L., Mason, B. & Amspacher, W. (2007). Perceptions of Cellar Door Hospitality: Lessons for Improving Customer Service and Sales. Bacchus at Brock 3rd International Interdisciplinary Wine Conference, Niagara, Canada, June 2007. Refereed Paper.
Thach, L. & Wagner, P. (2007). Making Wine Shows and Festivals Productive. Sonoma County Vintner’s Quarterly Meeting, Strkyer Winery, CA, April 2007. Invited speakers.
Thach,L. & Hanni, T. (2007). The Genius, Genies & Genetics of Wine Tasting. WineSpirit Seminar Series, Napa, Ca. April 2007. Invited Speaker
Thach, L. (Jan. 2007). Trends in Wine Tourism. Unified Wine Symposium, Sacramento, CA, Jan. 2007. Invited Panel Speaker.
2006
Thach, L. (Dec. 2006). Perspectives of Top Executives on Wine HR. HR Wine Conference, North Coast Human Resource Association, Santa Rosa, CA, Dec. 2006. Invited Panel Moderator.
Olsen, J. & Thach, L. (Aug. 2006). Increasing Winery Direct Sales – Wine Clubs. Family WineMaker’s Conference, San Francisco, CA. Invited Speakers.
Olsen, J., Thach, L. & Nowak, L. (July 2006) Consumer Socialization of U.S. Wine Consumers. 3rd International Wine Business & Marketing Research Conference, Ecole Nationale Supérieure Agronomique, Montpellier, France. Refereed paper.
Thach, L. (2006). Opportunities & Issues for Increasing Spanish Wine Sales in the U.S. 5th World Wine Forum, Rioja, Spain. Invited speaker.
2005
Thach, L. & Light, N. (Nov, 2005). Sustainable HR Practices in the Wine Industry: How Did we Score? Managing HR in the Wine Industry, California Human Resource Management Institute, Rohnert Park, CA Nov. 2005. Invited Speaker.
Thach, L. & Olsen, J. (July 2005). Marketing to Echo Boomers. The 2nd International Wine Marketing Symposium, Rohnert Park, CA. Refereed paper.
Olsen, J. & Thach, L. (July 2005). The Role of Tasting Rooms in Creating an Emotional Attachment to Wine Brands. The 2nd International Wine Marketing Symposium, Rohnert Park, CA. Refereed paper.
Thach, L., Olsen, J., Merrill, P. & Stallcup, J. (Jan. 2005). Staying Close to Your Customers: Simple & Inexpensive Ways to Get Consumer Feedback. Unified Wine & Grape Symposium, Sacramento, CA. Invited Speaker.
2004
Thach, L. (Sept. 2004). Ten Do’s and Don’ts in Millennium Wine Marketing. Wine Industry Financial Symposium, Napa, CA. Invited Speaker.
Marke, M. & Thach, L. (Sept. 2004). Wine Export Practices. North Coast Wine Export Alliance, Kenwood, CA. Invited Speaker.
Olsen, J. & Thach, L. (August 2004). Wine Regions of California. Delicato Wine Distributor Seminar, Monterrey, CA. Paid speaking engagement.
Thach, L. (July 2004). Perception is All There Is. WineVision Annual Conference: The Great Awakening. Santa Rosa, CA. Invited Speaker.
Thach, L. (July 2004). Wine for the Millennium Generation. Sommelier Summit, Constellation Brands, Sonoma, CA. Invited Speaker.
Thach, L., (March 2004). Human Resource Metrics. NCHRA Solano Chapter. March, 4, Fairfield, CA. Invited Speaker.
Thach, L. (Feb. 2004). Knowledge Management. County of Sonoma Executive Leadership Seminar. Santa Rosa, CA. Paid speaking engagement.
Thach, L. (Jan. 2004). Winning Strategies for Safety, Health and Worker’s Comp. Unified Wine & Grape Symposium, Sacramento, CA. Invited Speaker.
2003
Thach, L. (Dec. 2003). HR Metrics Made Easy. NCHRA Conference Workshop. San Francisco, CA. Invited Speaker.
Thach, L. (Nov. 2003) HR Metrics in the Wine Industry. NCHRA HR Wine Industry Conference, Copia, Napa, CA. Invited Speaker.
Thach, L. (Fall 2003). Update on Direct Marketing Methods in the Wine Industry. UC-Fresno Enology & Viticulture Seminar. Fresno, CA. Invited Speaker.
Thach, L. (Oct. 31, 2003). Advocacy, Negotiation & Leadership. County of Sonoma Management Academy 6. Kenwood, CA. Paid speaking engagement.
Thach, L. & Olsen, J. (July 2003). Customer Service Training in Winery Tasting Rooms: Perceptions of Effectiveness by Tasting Room Personnel. International Colloquium in Wine Marketing, Adelaide, Australia, July 2003. Referred paper.
Metz, D. Matz, T. & Thach, L. (July 2003). Global Exporting Taskforce Update, 4th Annual WIneVision Meeting, July 18, 2003, Napa, CA. Invited Speaker.
Thach, L. (June 2003). How to Measure and Value HR Initiatives. NCHRA Napa Valley Chapter Meeting, June 19, 2003, Napa, CA. Invited Speaker.
Powell, B., Thach, L. & Flax, R. (June 2003). Adult Learner, So? Reconnecting Learning to Intervention Design. ASTD Golden Gate Chapter Meeting, June 18, 2003, San Rafael, CA. Invited Speaker.
Thach, L. (March 2003). Bakery Budgeting. Expanding Your Horizons Conference, Santa Rosa, CA, March 29, 2003. Invited Speaker.
Thach, L. (Feb. 2003). WineVision: Working to Facilitate Global Wine Exports. Winery Export Alliance Group, Santa Rosa, Ca, Feb. 20, 2003. Invited Speaker.
Thach, L., Durfee, R., Bynum, L., Lighthall, D., and Ross, M. (Jan. 2003). Human Resources Management to Improve Safety, Productivity and Your Bottom Line. Unified Wine & Grape Symposium, Sacramento, CA. Invited speaker.
2002
Thach, L. (Dec. 2002). Highlights of HR Best Practices Survey. 2002 Wine Industry CPA Conference, Napa, CA. Invited speaker.
WineVision 3rd Annual Conference.. Social Sustainability in the Wine Industry. Napa, CA, July 2002. Invited speaker.
Hawaii International Conference on Business. Improving Leadership Effectiveness Via Executive Coaching & Multi-rater Feedback, Honolulu, Hawaii, June 2002. Referred paper.
Wine Business RoundTable. Differences Between Marginal & Core Wine Consumers, San Rafael, CA, March 2002, Thach& Olsen. Invited speakers.
SSU Wine Business Program Professional Development Series. Managing for Productivity & Profit: HR Best Practices in the Wine Industry, Rohnert Park, CA April, 2002, Thach & Archibald. Invited speaker.
Personnel Association of Sonoma County (PASCO). Training & Development: Tips & Techniques for High Impact Results. Presentation at, Rohnert Park, CA, January 2002.
2001
Society of Wine Educator’s Conference. Wine for Breakfast: Expanding the Diversity of Occasions for Marketing Wine, August 2001, Eugene, Oregon, Olsen & Thach.
Best in the West 2001 Bay Area Organization Development Network Conference, Towards the Next Generation Change Model, May 2001, San Jose, CA, Evans & Thach.
2000
Organization Development Network Annual International Conference, Atlanta, GA – presented on Emerging Change Models: Trends in Complexity, October 2000, Thach & Evans..
1999
International Productivity and Quality Conference. Developing Next Generation Leaders Conference, Phoenix, AZ – presented on Executive Development.
1998
International Society of Performance Improvement Conference, Chicago, IL, March 1998 – presented on Virtual Work Teams.
1996
Penn State Distance Learning Forum 1996 – guest speaker via audioconference on Distance Learning
OD Network’s National Conference, Orlando, FL, Oct. 96 – presented on Virtual Work Teams: Tips & Techniques.
1995
Texas Assoc. Educational Technology Conference, South Padre Island, TX, Spring 1995 – presented on Distance Learning Formats.
International Distance Education Conference, Moscow, Russia, Summer 1995 – presented on International Distance Learning.
ASTD’s National Technical Conference, Philadelphia, PA, 95 – presenter on Distance Learning Methods & Measurements.
1994
International Distance Education Conference, Penn State, 1994 – presented on Distance Learning Competencies.
Distance Education Research Conference, San Antonio, TX, 1994 – presented on Distance Learning Teaching Methods.
American Educational Research Association Conference, New Orleans, LA, 1994 – presented on Distance Learning Research, Models & Competencies.
1993
Human Resource Development Research Conference, College Station, TX, 1993 – presented on Workforce Literacy and Distance Learning.
Commission on Adult Basic Education National Conference, New Orleans, LA, 1993 – presented on Workforce Literacy Programs.
American Association of Adult & Continuing Education, Dallas, TX, 1993 – presented on Workforce Literacy Models.
1990
American Society of Training & Development Regional Conference, Houston, TX, 1990 – presented on Instructional Design Strategies.