Dr. Elizabeth “Liz” Thach, MW is a Wine Writer, Educator, and Consultant based in Napa and Sonoma, California, specializing in wine business strategy, marketing, leadership development, and wine lifestyle. She teaches wine classes part-time at Stanford Continuing Education and recently served as President of the Wine Market Council for 3 years. Before that, Liz was a full-time professor at Sonoma State University for 23 years, where she earned the title of Distinguished Professor of Wine & Management, following a decade as a Fortune 500 HR executive.
Liz was the first woman in California and the 7th in the U.S. to earn the prestigious Master of Wine (MW) credential. She holds a Ph.D. from Texas A&M University, is an avid traveler who has visited 80 countries, and has authored 9 books and over 300 articles, contributing frequently to Forbes, Wine Business Monthly, Wine Spectator, and other publications.
Recipient of more than 30 awards—including a Fulbright Specialist Scholarship—Liz currently offers freelance writing, executive consulting, public speaking, and wine judging, and has served on multiple industry boards. A fifth-generation Californian, she resides in both Napa/Sonoma and Palm Springs, where she enjoys hiking, bird-watching, and hosting wine dinners.

Writing Services
Liz’s passion is writing about wine, food, travel and lifestyle pieces. She is an award-winning author with more than 300 published articles, 9 books, multiple books chapters, and hundreds of blog posts, wine reviews, and press releases. She has also written many grants and technical research reports.
Consulting Services
Liz has over 20 years’ experience providing consulting services to multiple industries, including wine, computer, telecom, and energy companies. With her unique background in wine combined with a Ph.D.in management and experience as a manager and executive, she is well-qualified to offer a variety of consulting services.













