Dr. Liz Thach, MW is an award-winning wine journalist, author, and business strategist based in Napa and Sonoma, California. The first female Master of Wine in California, she brings decades of high-level industry leadership, academic research, and corporate strategy to her writing and consulting practice.
Most recently, Liz served as President of the Wine Market Council, guiding U.S. wine market consumer research. Her background spans 20 years as a Distinguished Professor of Wine and Management at Sonoma State University, preceded by a decade as a Fortune 500 HR executive.
A prolific writer with over 300 published articles and 9 books—including Call of the Vine, Best Practices in Global Wine Tourism, and Wine Marketing & Sales—her work frequently appears in Forbes, Wine Business Monthly, Wine Spectator, and The Somm Journal.
A fifth-generation Californian, Liz’s passion is wine, and she has visited most of the major wine regions of the world and 80 countries. Liz holds a Ph.D. from Texas A&M. Beyond her writing and strategic consulting, she serves as an international wine judge and teaches for Stanford Continuing Studies and the Burgundy School of Business.

Writing Services
Liz’s passion is writing about wine, food, travel and lifestyle pieces. She is an award-winning author with more than 300 publications, including over 200 magazine/journal articles, 9 books, multiple books chapters, and hundreds of blog posts, wine reviews, and press releases. She has also written many grants and technical research reports.
Consulting Services
Liz has over 20 years’ experience providing consulting services to multiple industries, including wine, computer, telecom, and energy companies. With her unique background in wine combined with a Ph.D.in management and 10 years’ experience as a manager and executive, she is well-qualified to offer a variety of consulting services.













