Author Archives: lizthach

State of the US Wine Industry in 2016 – Trends and Statistics

In 2016 US consumers continue to reach for wine as an enjoyable beverage, even with craft beer grabbing an increased share of the alcohol beverage market. A review of the 2015 wine statistics and buying trends for 2016 are generally … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 16 Comments

Highlights of American Wine Consumer Survey

The US is the world’s largest wine market, achieving $37.6 billion in wine sales in 2014. But what wine styles does the American consumer prefer; where do they like to buy wine, and why do they drink it? These are … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Trends in the US Wine Industry for 2015 – Surging Forward with Renewed Optimism ($37.6 billion in 2014 revenues)

Even though wine consumption in the US has increased every year since 2000, some of those years were a bit bumpy due to the recession and a tendency for consumers to purchase value-priced wines. Now in 2015, the trend of … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 9 Comments

Profile of the US Wine Consumer in 2014

(Originally published in Wine Business Monthly as “Snapshot of the American Wine Consumer” in 2014 by Liz Thach, Janeen Olsen & Tom Atkin) Who is the American wine consumer today? What types of wine do they prefer and where do they … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 2 Comments

Trends in the US Wine Industry for 2014 – Sunny Cellars with Some Cobwebs

The numbers for 2013 are in, and most experts are more optimistic about the 2014 wine market in the US. Though there are still some areas recovering less quickly from the recession (parts of the Midwest and some on-premise wine … Continue reading

Posted in Uncategorized | 38 Comments

12 Best Practices in Global Wine Tourism

(NOTE: This article was originally published in Fine Wine & Liquor Magazine, Dec. 2012 and Jan. 2013 in both English and Chinese) Wine tourism has been increasing steadily around the world for the past decade.  Tourists who are interested in … Continue reading

Posted in Uncategorized | Tagged , , , , | 4 Comments

Trends in the US Wine Industry in 2013 – Cautiously Optimistic

Each year in January we are blessed with multiple reports on the state of the wine industry from such esteemed research bodies as Shanken’s Impact Databank, the Wine Marketing Council, Nielson, Silicon Valley Bank, and Unified.  This year the news … Continue reading

Posted in Uncategorized | Tagged , , , , , , | 19 Comments