Treasury Wine Estates and AI Innovation
Penfolds Winery in Australia, Part of Treasury Wine Estates. Photo Credit: Treasury I have long been a fan of the wines produced by Treasury Wine Estates. These range from Beringer in Napa Valley where I learned to fall in love; to my overnight stay at Matua vineyard in New Zealand, and two fabulous tastings of Penfolds Grange at Penfolds Winery in Australia. Therefore, it was exciting for me to conduct this interview with Adele Felsch, GM of Marketing Strategy & Insight, for Treasury. She shared with me all of the exciting innovations they are doing with the assistance of AI [...]