Millennials

Why French Millennials Don't Drink Wine. Photo Credit: Pexels.com When I was traveling in France for a month in 2008, I did some research on why younger French consumers were not adopting wine as much as French people did in previous generations. The results were rather surprising so I published them in an article in WineBusiness.com, with my co-researcher, Dr. Francois d'Hauteville, who was teaching at the University of Montpellier in Southern France. Recently I was contacted by a French student who is studying the same topic, because -- alas -- the issue is still current. Young people in France [...]