New Wine Consumers

(First Published in Forbes.) Though more than 50% of the premium wineries surveyed in Silicon Valley Bank’s 2022 State of the Wine Industry Report, stated they had a very good financial year in 2021, report author, Rob McMillan, warns that the industry is still not doing enough to engage with new consumer segments. Group Of Friends Enjoying Night Out At Rooftop Bar. GETTY “The U.S. wine industry isn’t doing a good enough job of marketing and selling its product,” reports McMillan, EVP & Founder of the Silicon Valley Bank Wine Division,…. “often remaining wedded to successful strategies from the past while [...]