Liz has 3 major research streams that are reflected in her publications, presentations, and classes she teaches. These streams are:

Wine Business

  • Wine Strategy & Management
  • Consumer Behavior in the Wine Industry
  • Direct to Consumer
  • Customer Service in Tasting Rooms/ Wine Clubs
  • Wine Tourism
  • Wine Ecommerce and Social Media
  • Wine Marketing; Marketing to the Millennial Generation
  • Wine Exporting & Distribution

Leadership & Management Development

  • Leadership Development & Competencies
  • Executive Coaching & 360 Feedback
  • Change & Crisis Management
  • Social Responsibility; Sustainability

Human Resource Management

  • Motivating Employees and Performance Management
  • Training & Development Issues; Instructional Design
  • HR Metrics
  • HR in Small Businesses
  • HR in the Wine Industry