2024

Thach, L. (2024, June 10). Exotic Wine and Food Pairings Await at Sonoma County’s Farmhouse Inn.  The Somm Journal.

Thach, L. (2024, May 30 ) Why You Should Be Pairing Wine And Asian Food. Forbes.com

Thach, (2024, May 15) U.S. Wine Industry Surpasses $107 Billion In 2023 Sales, Report Reveals. Forbes.com

Thach, L. (2024, April 16) New Study Shows How Wine Is Winning Over The 30-Something Crowd.  Forbes.com

Thach, L. (2024, Feb. 27). How The Daou Brothers Crafted Patrimony, A $300 Luxury Wine From Paso Robles. Forbes.com

Thach, L. (2024, Feb. 14) How Total Wine & More Became The Largest U.S. Wine Retailer. Forbes.com

Thach, L. (2024, Feb. 1). The Triumph of Teamwork: Meet The People Who Keep Sequoia Grove Winery in the Groove. The Somm Journal.

Thach, L. (2024, Jan. 11) Inspiration From Legendary Food & Wine Critic – Andy Dias Blue. Forbes.com.

Thach, L. (2024, Jan. 9) Exploring Secrets Of Success For Winemaker Jesse Katz Of Aperture Cellars. Forbes.com.

2023

Thach, L. (2023). Celebrate with Sparkling Wine from 10 Countries Around the World. Forbes.com, Dec. 21, 2023.

Corsi, A., Lockshin, L., Thach, L., Dominici, A., & Casini, (2023). ‘How Consumers Perceive Different Wine Containers: A Study Across Australia, Italy and the U.S.’ Wine Business Monthly Australia, Nov/Dec Issue, pages 32-34.

Thach, L. (2023). Do U.S. Consumers Really Want Ingredient and Nutrition Labeling on Wine? Forbes.com, Oct. 23, 2023

Thach, L. (2023). Wine In India – Consumption Rates Increasing Along With Wine Knowledge. Forbes.com, Oct. 4, 2023.

Thach, L., Corsi, A., Dominici, A., Lockshin, L. & Casini, L. (Oct., 2023) New Study Reveals Which Wine Containers U.S. Consumers Believe Are Most Environmentally Friendly.  Winebusiness.com, Oct. 13, 2023.

Thach, L. (2023).  Following the Cabernet Bloodline: In Conversation with the Winemakers at Far Niente Wine Estates. The Tasting Panel, September/October 2023.

Thach, L. (2023) Auction of Washington Wines Raises More Than 4 Million for Charities. Wine Spectator Magazine, August 2023 online and Nov. 2023 in print.

Bell, M., Thach, L., & Fang, F. (2023) Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship. International Journal of Wine Business Research, Vol. 35 No. 3, pp. 445-466

Thach, L. (2023). Napa Rise Offers the Wine Industry a Roadmap Towards Greater Diversity. Decanter Magazine, May 11, 2023

Thach, L. (2023) Napa Valley Grapegrowers Seek Strategies for Climate Resilience at Ahead of the Curve Seminar. Decanter Magazine, March 2023.

Thach, L. (2023, Feb. 24). A Brief History of Black Winemaking in the U.S. Decanter.com

Thach, L. (2023, Feb. 21). A Conversation with Sommelier Tonya Pitts on Wine/Food Pairing and Black History Month.  Forbes.com.

Thach, L. (2023, Feb. 18).  Four Fun Family-Run Wineries in Sonoma County. Best Wineries.com

Thach, L. (2023, Feb. 8).  Champagne and Music for Valentine’s Day – Olivier Krug Describes the Perfect Pairing.  Forbes.com

Thach, L. (2023, Feb. 1). Six Seductive Wine Cocktails for Valentine’s Day. Forbes.com

2022

Thach, L. (2022, Dec. 14). A Magical Day Visiting Three Wineries in the Santa Cruz Mountains AVA. Best Wineries.com

Thach, L. (2022, Oct. 5). Celebrating Hispanic Heritage Month With Hispanic Wine And Food – A Unique Partnership With Alamos Wine From Argentina. Forbes.com

Thach, L. (2022, Sept. 28). Case Study: Innovations in Wine Club Design and Management at Davis Estates in Napa Valley. Winebusiness.com.

Thach, L. (2022, Sept. 21). Sonoma County Wine Auction Raises $1.8 Million For Charity – Totaling $40 Million Since Inception. Forbes.com

Thach, L. (2022, Sept. 8). Advances In Fine Wine Market From New Market Trends To Cloud Technology Explained By Liv-Ex CEO. Forbes.com

Thach, L. (2022, Aug. 25). Donum Estate CEO Explains How Wine, Art And The Land Unite To Form Unique Wine Tourism Experiences. Forbes.com

Thach, L. (2022, Aug. 31). The Untold Story Of Helen Bacigalupi’s Wild Drive Over The Mountain To Deliver Sonoma Chardonnay To Chateau Montelena. Forbes.com

Thach, L. (2022, Aug. 16). The Art Of Pairing Wine With Asian Food Taken To New Heights At Eight Tables Restaurant In San Francisco. Forbes.com

Thach, L. (2022, Aug. 9). Rosé Rocks: The Original, The Novel, And Most Popular Dry Rosé Wines In The U.S. Market This Summer. Forbes.com

Thach, L. (2022, June 30). Two White Wines From Sicily And Sardinia Perfect For Chilling By The Sea Or Pool: Grillo And Vermentino. Forbes.com

Thach, L. (2022, June 29). Two Italian CEOs Discuss The Joys And Trials Of Taming The Sagrantino Wine Grape In Umbria. Forbes.com

Thach, L. (2022, June 2). Duckhorn Portfolio CEO, Alex Ryan, And Team Discuss The IPO Journey And Lessons Learned After First Year. Forbes.com

Thach, L. (2022, May 25). From Foot-Stomping Grapes To Robots, Clos De La Tech Winery Embraces New And Ancient Technology. Forbes.com

Thach, L. (2022, May 2). Rare Video Interview With Ernest Gallo Reveals Rags To Riches Story Of The World’s Largest Wine Corporation. Forbes.com

Thach, L. (2022,March 30). Making High-Altitude Wine at Jackson Hole Winery. Forbes.com

Thach, L. (2022, March 16) How This Mexican-American Wine Leader Is Taking Her Family Winery To The Next Level. Forbes.com

Thach, L. (2022, March 3). Meet The Immigrant Woman Who Launched Franzia, The World’s Largest-Volume Wine Brand. Forbes.com

Thach, L. (2022). Napa Valley Loses Weight: Wineries Embrace Lighter Glass Bottles and Alternative Packaging. Napa Valley Magazine, Issue 13, Summer 2022, pgs. 6-7.

Thach, L. (2022). From Wind to Wine: The Petaluma Gap Launches a New Certification Program. The Somm Journal, August/September 2022, pgs. 102. Available at: https://www.sommjournal.com/the-somm-journal-august-september-2022-digital-edition/

Thach, L. (2022). A Russian River Valley Signature. The Somm Journal, April /May 2022, pgs. 36-39.

Thach, L. (2022, Jan. 25)  How Two Oakland Women Created a Million Dollar Wine Business During the Pandemic. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2022/01/25/how-two-oakland-women-created-a-million-dollar-wine-business-during-the-pandemic/?sh=787abd1b7e39

Thach, L. (2022, Jan. 19) US Wineries Still Not Doing Enough to Attract Younger Multi-Cultural Consumers, SVB Report Says. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2022/01/19/us-wineries-still-not-doing-enough-to-attract-younger-multi-cultural-consumers-svb-2022-report-says/?sh=37cc08d17f67

Thach, L. (2022, Jan. 12). How Bonterra Winery Leapfrogged Ahead of Other Businesses to Achieve Climate Neutral Certification in 2021. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2022/01/12/how-bonterra-winery-leapfrogged-ahead-of-other-businesses-to-achieve-climate-neutral-certification-in-2021/

2021

Thach, L. (2021, Dec. 30). What Are the Future Digital Technology Trends in Wine? New OIV Study Reveals Answers. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/12/30/what-are-the-future-digital-technology-trends-in-wine-new-oiv-study-reveals-answers/

Thach, L. (2021, Dec. 27). Saving Wine Grapes: How the International Wineries for Climate Action Are Working to Decarbonize the Global Wine Industry. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/12/27/saving-wine-grapes-how-the-international-wineries-for-climate-action-are-working-to-decarbonize-the-global-wine-industry/?sh=44510acc25a4

Thach, L. (2021, Dec. 23).  Wine And RTD Wine Cocktail Purchases Expected To Be Higher For 2021 Holiday Season. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/12/23/wine-and-rtd-wine-cocktail-purchases-expected-to-be-higher-for-2021-holiday-season/?sh=76a6d8712705

Thach, L. (2021, Dec. 9). Virtual Wine Tasting Events Become More Innovative in 2021. WineBusiness.com. Available at: https://www.winebusiness.com/news/article/254053

Thach, L. (2021, Oct 19). How the California Wine Industry is Proactively Responding to Climate Change. Academie du Vin Library. Available at: https://academieduvinlibrary.com/how-the-california-wine-industry-is-proactively-responding-to-climate-change/

Thach, L. (2021, Oct). The Patriarch of Paso Robles: Daniel Daou’s Patrimony Label Further Enhances His World-Class Reputation. The SOMM Journal. Vol. 8, No. 6, Pgs. 47-49.

Thach, L. (2021, Oct). Seduction in Sonoma: The Lure of Westwood Estate and the annadel Gap Vineyard. The SOMM Journal. Vol. 8, No. 6, Pgs. 37-39.

Thach, L. (2021, July). “Monet Meets Sonoma: A Look at California’s Producer Benziger Family Winery in Full Bloom.” Tasting Panel Magazine, July/August 2021 Issue, pgs. 116-119.

Thach, L. (2021, June). “A Breath of Fresh Air at Gust Winery.” Tasting Panel Magazine, June 2021 Issue, pgs. 74-76.

Thach, L. (2021, June/July). “Optical Profusion at Optik Winery” for The Somm Journal, June/July 2021 issue, pgs. 5-7.

Thach, L. (2021, June 16). Lodi Collective Is Early Leader In Efforts To Increase Wine Industry Diversity. Forbes.com.  Available at: https://www.forbes.com/sites/lizthach/2021/06/16/lodi-collective-is-early-leader-in-efforts-to-increase-wine-industry-diversity-with-partner-the-roots-fund/?sh=1cea7ee65f84

Thach, L. (2021, June 11). Hot Brands And Instagram Are Fueling Rosé Wine’s Phenomenal Growth Rate In The U.S. Market. Forbes.com.  Available at: https://www.forbes.com/sites/lizthach/2021/06/11/hot-brands-and-instagram-are-fueling-ros-wines-phenomenal-growth-rate-in-the-us-market/?sh=4b8908446b03

Thach, L. (2021, June 3). Vivino Continues Watershed Year In Online Wine Sales With $155 Million In Funding And CEO Appointment. Forbes.com.  Available at: https://www.forbes.com/sites/lizthach/2021/06/03/vivino-continues-watershed-year-in-online-wine-sales-with-155-million-in-funding-and-ceo-appointment/?sh=18b7b96b7a8a

Thach, L. (2021, May 27) More Women And Younger Consumers Are Breaking Into The World Of Fine Wine, Study Shows.  Forbes.com.  Available at: https://www.forbes.com/sites/lizthach/2021/05/27/more-women-and-younger-consumers-breaking-into-the-world-of-fine-wine-study-shows/?sh=209518727a5f

Thach, L. (2021, May 20) Why Wineries Should Consider Making More Sweet Wine, According To New E&J Gallo Study.  Forbes.com   Available at: https://www.forbes.com/sites/lizthach/2021/05/20/why-wineries-should-consider-making-more-sweet-wine-according-to-new-ej-gallo-study/?sh=7e6439979839

Thach, L. (2021, April 20). Wine Consumption In 2020 Was Up In Brazil, Down In China And Flat In U.S. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/04/20/2020-wine-consumption-up-in-brazil-down-in-china-and-flat-in-us/?sh=ba18bfd367a2

Thach, L. (2021, April 21). Black Wine Entrepreneurs Find Passion, Racism And Legacy In The Industry, Study Shows.  Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/04/21/black-wine-entrepreneurs-find-passion-racism–legacy-study-shows/?sh=12504caf3cfd

Thach, L. (2021). Wine Tourism in the USA. Chapter 25 in Lopez, R.C. & Sznolnoki, G. (eds) Sustainable and Innovative Wine Tourism – Success Models from all Around the World. Spain: Cajamar Caja Rural, www.publicacionescajamar.es. pp. 363-376

Thach, L. (2021, April 15). Reinvented And Ready To Drink: The Wine Cocktail Category Is Exploding.  Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/04/15/reinvented-and-ready-to-drink-the-wine-cocktail-category-is-exploding/?sh=18a804367aa8

Thach, L. (2021, April 8). Constellation’s Wine Premiumization Strategy Is Starting To Pay Off. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/04/08/constellations-wine-premiumization-strategy-is-paying-off/?sh=1fa73f30611d

Thach, L. (2021, April 6). No-Low Alcohol Wines Hit The U.S., Looking To Gain Traction. Forbes.com. Available at: https://www.forbes.com/sites/lizthach/2021/04/06/no-low-alcohol-wines-hit-the-us-looking-to-gain-traction/

Thach, L. (2021, March 16). What is the Sweet Spot for Low Alcohol Wines? Winebusiness.com Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=242841

Thach, L. (2021, March 10).  How the Lodi Wine Region is Pursuing an Ultra-Premium Strategy with Ancient Vines. Winebusiness.com. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=242630

Thach, L. (2021, Feb. 19) Abacela Winery: How to Host a “Disruptive” Virtual Tasting. Winebusiness.com. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=241699

Fang, F. & Thach, L. (2021, Jan. 27). Planning a Virtual Wine & Food Pairing for the Chinese New Year. Available at: Wine Industry Network Advisor. https://wineindustryadvisor.com/2021/01/28/planning-virtual-wine-food-pairing-chinese-new-year

Thach, L. (2021). A Deep Dive into Stag’s Leap. The Somm Journal, Jan/Feb Issue, pgs. 30-31. Available at: https://www.sommjournal.com/wp-content/uploads/2021/01/Somm-Journal-Jan-Feb_2021-digital-112.pdf

Thach, L. (2021, Jan. 18). Why Generation Dates are Not Consistent. Wine Industry Network Advisor. Available at: https://wineindustryadvisor.com/2021/01/18/why-generation-dates-not-consistent

2020

Thach, L. (2020, Aug. 6). Oregon Wine Auction Goes Virtual August 2020. Wine Industry Network Advisor. Available at: https://wineindustryadvisor.com/2020/08/06/oregon-wine-auction-goes-virtual-august-2020

Thach, L. (2020, Aug. 3). Black Wine Executive Discusses Joys and Sorrows of Working in the Wine Industry — and Some Solutions to Make a Difference. Winebusiness.com. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=234666

Thach, L. (2020, July 17). Here’s a Giant Opportunity to Make a Difference on Race in California’s Wine Business. The North Bay Business Journal. Available at: https://www.northbaybusinessjournal.com/article/industry-news/heres-a-giant-opportunity-to-make-a-difference-on-race-in-californias-win/. (Reprinted article with new title)

Thach, L. (2020, June 30). Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal. Wine Industry Network Advisor. Available at: https://wineindustryadvisor.com/2020/06/30/solutions-and-words-of-wisdom-from-black-female-vineyard-manager-brenae-royal

Thach, L. & Velikova, N. (2020, June 11) New Study Explores Motivations and Behaviors of U.S. Wine Consumers Before and During COVID-19 Lockdown. Winebusiness.com. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=232120

Thach, L. & Fang, F. (2020, May 28). The Future of Virtual Wine Tourism.  Wine Industry Network Advisor. Available at: https://wineindustryadvisor.com/2020/05/28/the-future-of-virtual-wine-tourism

Thach, L. (2020, April 27). How the Wine Business Institute Adapted to Online Learning: Anatomy of a University Field Trip to Benziger Winery. Winebusiness.com. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=229915

Thach, L., Reiwe, S. & Camillo, A. (2020, In Press). Generational Cohort Theory and Wine: Analyzing How Gen Z Differs from Other American Wine Consuming Generations. International Journal of Wine Business Research.

Fang, F. & Thach, L. (2020, April 14). What Are the Top Ten Free Online Wine Education Options? Wine Industry Network Advisor. Available at: https://wineindustryadvisor.com/2020/04/14/what-are-the-top-ten-free-online-wine-education-options

Thach, L. (2020). Fermenting a Masterpiece at Jordan Winery. The Tasting Panel. March 2020 Issue, pgs 5-7. Available at: https://www.tastingpanelmag.com/the-tasting-panel-magazine-march-2020/

Thach, L. (2020, Feb. 18). Wine at the Tipping Point: Three Actions U.S. Wineries Can Take to Increase Wine Sales. Winebusiness.com. Available at https://www.winebusiness.com/news/?go=getArticle&dataId=226235

Haller, C. Thach, L. & Olsen, J. (2020). Understanding eWineTourism Practices of European and North America Wineries. Journal of Gastronomy and Tourism. Vol. 4, pp. 141–156

Thach, L. & Olsen, J. (2020, In Press). Luxury Wine: Analyzing Motivations of Luxury Wine Buyers in the US Market. Applied Studies In Agribusiness and Commerce Journal,  Vol. 13. Numbers 3-4.

Thach, L. (2020). A Peaceful Place to Produce – Adventures in Crafting Flat Top Hills Wines with the Fourth Generation of the C. Mondavi Family. The Tasting Panel Magazine, Jan/Feb. 2020, pages 64-65.

Thach, L. (2020). Wines of Santorini – Moving into Luxury Territory? Academie du Vin, Jan. 23, 2020. Available at: https://academieduvinlibrary.com/wines-of-santorini-moving-into-luxury-territory/

2019

Thach, L. (2019).  Unique Wine Tourism Trilogy on the Island of Crete. Winebusiness.com, Nov. 26, 2019. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=222983

Thach, L. (2019). Palate Meets Pallate: Imagery Estate Winery Paints a Picture of Multigeneratioinal Talent. The Tasting Panel Magazine. November/December Issue 2019, pages 70-71. Available online at: https://www.tastingpanelmag.com/palate-meets-palette/

Thach, L. (2019). Gen Z Wine Consumers: What Do They Want from the Wine Industry? Winebusiness.com. August 28, 2019. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=218675

Yeung, P. & Thach, L. (2019). Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Oxford, England: Infinite Ideas Publishing. HARD COVER BOOK. Available at: Amazon.

Thach, L.  (2019). A Crystal Spoonful of Tokaj Eszencia. The Somm Journal, August/September Issue 2019, p. 12.

Costa, P., Wilson, D. & Thach, L. (2019).  Crafting a Digital Marketing Scorecard for the US Wine Industry. Wine Industry Insights, August 22, 2109. Available at: https://wineindustryadvisor.com/2019/08/22/crafting-a-digital-marketing-scorecard-for-the-us-wine-industry

Thach, L. (2019). The Seven Year Itch: A Wine Business Plan Requiring Patience. WineBusiness.com. July 25, 2019. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=217000

Thach, L., (2019). Roussillon Wine: Ten Facts That May Surprise You. Winebusiness.com, June 5, 2019. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=214953

Thach, L. (2019). Extreme Wine Tourism in Sonoma.  Taste California Travel, June, 2019. Available at: https://www.tastecaliforniatravel.com/visit/cars/item/2288-extreme

Thach, L. (2019).  Buying Wine Online – Now More Affordable in Sonoma and Napa Counties. Wine Industry Insights, April 30, 2019. Available at: https://wineindustryadvisor.com/2019/04/30/buying-wine-online-now-affordable-sonoma-napa

Thach, L., Wilson, D. & Costa, P. (2019). Are You Selling Enough Wine Online? Status of Digital Marketing Strategies of US Wineries. Winebusiness.com, April 22, 2019. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=212529

Olsen, J., Thach, L. & Schaefer, R. (2019). A passion for wine: Developing scales to test a model of enduring involvement. Proceedings of the 11th Academy of Wine Business Research Conference, pages 30 – 42.

Thach, L. (2019). The Starter Wine: Exploring How Wine Consumer Taste Preferences Change Over Time. Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR), pages 305 – 309.

2018

Thach, L. & Camillo, A. (2018).  Snapshot of the American Wine Consumer in 2018. Winebusiness.com. Dec. 10, 2918. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=207060

Thach, L. (2018). Can Brazil’s Wine Industry Capture an American Audience? Wine Spectator, December 2018. Available at: https://www.winespectator.com/webfeature/show/id/Can-Brazil-Wine-Industry-Capture-American-Audience

Thach, L. (2018). Wines of the Czech Republic: Searching for a Signature Product. Winebusiness.com. Oct. 8, 2018. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=204194

Thach, L. (2018). Hidden Napa Valley Winery Steals the Show. Prime Women, Aug. 15, 2018. Available at: https://primewomen.com/entertainment/food-wine/napa-valley-cabernet/

Szolnoki, G. Dolan, R., Forbes, S., Thach, L. & Goodman, S. (2018). Using Social Media for Consumer Interaction: An International Comparison of Winery Adoption and Activity. Wine Economics & Policy Journal. August 2018. Available at: https://doi.org/10.1016/j.wep.2018.07.001

Thach, L. (2018). Seasonal Sherries – The Extreme “Natural” Wine. Winebusiness.com, July 5, 2018. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=200723

Thach, L. (2018). A Brief History of American Winemaking. The Conversation. May 25, 2018. Available at: https://theconversation.com/a-brief-history-of-american-winemaking-97150

Thach, L. (2018). The amazing resilience of wine grape vineyards. Wine Economics & Policy Journal. May. 2018. Available at: https://www.sciencedirect.com/science/article/pii/S2212977418300115?via%3Dihub

Thach, L. & Bus305W Researchers. (2018). Do Wine Consumer Preferences Change Over Time? New Research Study Provides Some Answers. Winebusiness.com. April 20, 2018. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=198045

Youngblood, K & Thach, L. (2018). New Reasons Why Wine Marketers Should Pay Attention to Generation X. Winebusiness.com, March 23, 2018. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=196937

Thach, L. and Cogan-Marie, L., 2018. Wine Tourism in Burgundy, France: An Analysis of Marketing Practices. Tourism Review International, 22(1), pp.81-95.

Schaefer, R., Olsen, J. & Thach, L. (2018). Exploratory wine consumer behavior in a transitional market: The case of Poland. Wine Economics & Policy Journal. Feb. 2018. Available at: https://www.sciencedirect.com/science/article/pii/S2212977418300036?via%3Dihub

Thach, L., Charters, S. & Cogan, L. (2018). “Core Tensions in Luxury Wine Marketing: The Case of Burgundian Wineries.”  International Journal of Wine Business Research. Vol. 30; Issue 3, pp. 343-365.

Thach, L. (2018). A New Perspective on the Vineyard Labor Shortage Situation: The Case of Cain Vineyard. Winebusiness.com. Jan. 16, 2018. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=194435

Wilson, D., Thach, L, Atkin, T. & Olsen, J. (2018). To Label Conjunctively or Not Label Conjunctively? That is the AVA Question, Winebusiness.com. Jan. 15, 2018. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=194393

2017

Atkin, T., Wilson, D., Thach, L. & Olsen, J. (2017). Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy. Wine Economics and Policy, Volume 6, Issue 2, December 2017, Pages 155-164. Available at: https://www.sciencedirect.com/science/article/pii/S221297741730039X

Thach, L., Atkin, T., Wilson, D. & Olsen, J. (2017). Does Wine Region Conjunctive Labeling Really Work? The Case of Sonoma County. Winebusiness.com, Dec. 5, 2017. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=192980

Thach, L. & Bus305W Researchers. (2017). What are the Attributes of Winning Wine Clubs in Napa and Sonoma? Winebusiness.com, Nov. 29, 2017. Available at https://www.winebusiness.com/news/?go=getArticle&dataid=192707

Thach, L. (2017). Oregon Wineries Further Define AVAs for the Discerning Consumer. Winebusiness.com, Nov. 20, 2017. Available at https://www.winebusiness.com/news/?go=getArticle&dataid=192423

Thach, L. & Eyler, R. (2017). Will wildfires leave lasting economic scars on California’s vital wine country? The Conversation. Oct. 29, 2017. Available at: https://theconversation.com/will-wildfires-leave-lasting-economic-scars-on-californias-vital-wine-country-86174

Thach, L. (2017). Wineries Reassure Customers During Time of Crisis. Winebusiness.com, Oct. 13, 2017. Available at https://www.winebusiness.com/news/?go=getArticle&dataid=190763

Thach, L. (2017). Mexican-Americans Move from Vineyard to Boardroom. Winesearcher.com. Sept. 6, 2017. Available at: https://www.wine-searcher.com/m/2017/09/mexican-americans-move-from-vineyard-to-boardroom

Thach, L. (2017). Six Ways Wine and Weed Are Similar. Winebusiness.com. August 7, 2017. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=188022

Thach, L. (2017). Which Sonoma Winery Produced the First California Cabernet with Cuttings from Chateau Lafite and Margaux? Winebusiness.com, June 13, 2017. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=185690

Thach, L. (2017). Wineries Capitalize on Soaring Sparkling Sales. Winebusiness.com. May 17, 2017. Available at: https://www.winebusiness.com/news/?go=getArticle&dataId=184670#.WR2DQa6aCp8.email

Thach, L., Charters, S., and Cogan-Marie (2017). New Trends in Burgundy Wine: Going Back to the Future. Winebusiness.com. March 27, 2017. Available at https://www.winebusiness.com/news/?go=getArticle&dataid=182247

Thach, L. Olsen, J. Cogan-Marie, L & Charters, S. (2017). What Price is Luxury Wine? Research Studies Unclear. Winebusiness.com. February 21, 2017. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=180699

2016

Thach, L. & Chang, K. (2016). Adventure, Tradition, and Semi-Sweet Wines Highlighted in 2016 American Wine Consumer Survey. Winebusiness.com, Dec. 6, 2016. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=177492

Thach, L. (2016). Burgundy’s Hospices de Beaune Wine Auction Earns $8.9 Million. Wine Spectator. Nov. 22, 2016. Available at: http://www.winespectator.com/webfeature/show/id/Hospices-de-Beaune-Wine-Auction-2016

Thach, L. (2016). Hospices de Beaune Wine Charity Auction Kicks Off Sunday With New Option for Virtual Bidding. Winebusiness.com, Nov. 18, 2016. Available at : https://www.winebusiness.com/news/?go=getArticle&dataid=177011

Thach, L. (2016). How to Create a World-class Wine Region – Five Steps to Propel a Region from “Good” to “Great”. Winebusiness.com. Sept., 18, 2016. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=175862

Chang, K.J., Thach, L., & Olsen, J. (2016). “Wine and Health Perceptions: Exploring the Impact of Gender, Age and Ethnicity on Consumer Perceptions of Wine and Health.” Wine Economics and Policy, Volume 5, Issue 2, December 2016, Pages 105–113.  Available at: http://www.sciencedirect.com/science/article/pii/S2212977416300151

Thach, L. (2016). Celebrating Scottish Winemaking (Yes, There Are Five or So…). Winebusiness.com. July 12, 2016. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=171427

Thach, L. (2016). Trying to Save Endangered Grape Varietals in the Republic of Georgia.  Winebusiness.com, May 16, 2016.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataId=168869#.Vz43sH2ej04.email

Thach, L. & Bus305W (2016). A Glimpse of iGeneration Wine Preferences.  Winebusiness.com, May 9, 2016. Available at: https://www.winebusiness.com/news/?go=getArticle&dataid=168471

Kolb, D., & Thach, L. (2016). Analyzing German winery adoption of Web 2.0 and social media. Journal of Wine Research, 27(3), 226-241.

Thach, L. Lease, T. & Barton, M. (2016). Exploring the Impact of Social Media Practices on Wine Sales in US Wineries.  Journal of Direct, Data and Digital Marketing Practices. Vol. 17, Issue 4.

Thach, L., Chang, K. & Olsen, J. (2016). Mixed Race and Blended Wine: How Important is Ethnicity in Wine Marketing? Winebusiness.com, April 05, 2016. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=167091

Thach, L. & Charters, S. ed (2016). Best Practices in Global Wine Tourism. NY: Miranda Press. Available on Amazon and at: https://www.cognizantcommunication.com/miranda-press/best-practices-in-global-wine-tourism – BOOK

Szolnoki, G. Thach, L. & Kolb, D. ed. (2016). Successful Social Media and Ecommerce Strategies in the Wine Industry. NY: Palgrave Macmillian. Available on Amazon – BOOK

Covarrubias, J. & Thach, L. (2016). Mexican Wine, Beer or Tequila: The Amazing Resilience of Mexico’s Wine Industry. Winebusiness.com, Feb. 1, 2016. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=164050

Thach, L. & Chang, K. (2016). Wine Generations: A new survey looks at consumer wine preferences. Vineyard & Winery Management, Vol. 42, No. 1, pgs. 124-128.

2015

Covarrubias, J. & Thach, L. (2015). Wines of Baja Mexico: A Qualitative Study Examining Viticulture, Enology, & Marketing Practices. Wine Economics & Policy Journal, Vol. 4, Issue 2, December 2015, Pages. Available at: http://www.sciencedirect.com/science/article/pii/S2212977415000307

Gilinsky, A., Thach, L., Wilson, D., Newton, S., Atkin, T. & Eyler, R. (2015). What Business Skills Are Needed to Prosper in the U.S. Wine Industry? New Survey Provides Some Answers.  Winebusiness.com, Dec. 2, 2015. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=161661

Olsen, J. Atkin, T. Thach, L, & Cuellar, S. (2015) “Variety seeking by wine consumers in the southern states of the US”, International Journal of Wine Business Research, Vol. 27 Iss: 4, pp.260 – 28

Thach, L. & Chang, K. (2015). 2015 Survey of American Wine Consumer Preferences. Winebusiness.com, Nov. 11, 2015. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=160722

Pomery, L. & Thach, L. (2015) Can Champagne Regain #1 Market Position as World’s Most Consumed Sparkling Wine?  Winebusiness.com, Sept. 2, 2015. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=157210

Degen, W. & Thach, L. (2015). 7 Tips to Work Successfully with Wine Distributors. Winebusiness.com. August 11, 2015.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=155929

Thach, L. & Olsen, J. (2015). Profiling the High Frequency Wine Consumer by Price Segmentation in the US Market. Wine Economics and Policy. Volume 4, Issue 1, June 2015, Pages 53–59. Available at: http://www.sciencedirect.com/science/article/pii/S2212977415000137

Thach, L. (2015). Wine from Vietnam: Pervasive Yet Eclipsed by Beer. Winebusiness.com. July 29, 2015. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=155297

Thach, L. (2015). “A letter by the regional editor for north America: Snapshot of the north American wine industry – the Challenges of growth.”  Wine Economics & Policy Journal.  Available at: http://www.sciencedirect.com/science/article/pii/S2212977415000162

Thach, L. & Olsen, J. (2015). Joe-Jo, Jessica & Jake: New Study Finds Three Segments of High-Frequency Wine Consumers, Winebusiness.com, May 14, 2015. Available at http://www.winebusiness.com/news/?go=getArticle&dataId=151363#.VVUb-sDwkJw.mailto

Trinidad, J. & Thach, L. (2015). How Well Do You Know Legal Regulations for Winery Social Media? Winebusiness.com, April 6, 2015. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=149022

Thach, L. (2015). Is Azerbaijan the Second Oldest Wine Growing Region?  Winebusiness.com, Jan. 19,. 2015. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=144712

2014

Thach, L. (2014). Wine drinking in America today.  The Conversation, Dec. 26, 2014. Available at http://theconversation.com/wine-drinking-in-america-today-35104

Szolnoki, G, Hoffmann, C., Taits, D. und Thach, L. (2014), Alte Welt gegen Neue Welt: Social Media im Vergleich. Der Deutsche Weinbau, 14 (25-26), p. 16-18.

Thach, L., Olsen, J. & Atkin, T. (2014).  Snapshot of the American Wine Consumer.  Wine Business Monthly, Dec. 2, 2014.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=142634

Thach, L. (2014). Who Buys Wine Online? Wine Spectator, Nov. 5, 2014.  Available at: http://www.winespectator.com/webfeature/show/id/50816

Thach, L., Olsen, J. & Lease T. (2014). Selling Wine Online: Which Winery Ecommerce Practices Promote Highest Sales? Wine Business Monthly, Oct. 7, 2014.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=139797

Thach, L. (2014). “Freemark Abbey sustains grape and wine quality.”  Practical Winery & Vineyard, Oct. 2014, pgs. 67 – 70.

Thach, L. (2014).  Call of the Vine: Exploring Ten Famous Vineyards and Napa and Sonoma.  NY: Miranda Press. (BOOK)

Thach, L. (2014). Is Being Sustainable Worth It for Wineries? Wine Spectator, Sept. 16, 2014.  Available at: http://www.winespectator.com/webfeature/show/id/50566

Mozell, M. & Thach, L. (2014). The Impact of Climate Change on the Global Wine Industry: Challenges & Solutions. Wine Economics and Policy Journal. Vol. 3, Issue 2.  Advance copy available at: http://dx.doi.org/10.1016/j.wep.2014.08.001

Thach, L., Lease, T., Szolnoki, G. & Hoffmann, C. (2014).  Three Secrets of Successful Wine Social Media.  Winebusiness.com, July 8. 2014. Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=135492

Thach, L. (2014). Argentina’s Wineries Grapple with Economic Difficulties: A weaker currency and painful inflation is increasing production costs. Wine Spectator, April 7, 2014. Available at: http://www.winespectator.com/webfeature/show/id/49824

Thach, L. (2014).  “Malbec and Empanadas:  Wine Tourism in Argentina Healthy But Still Some Challenges.  Winebusiness.com, March 25, 2014.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=130120

Thach, L. (2014). “Chinese Wine Region Establishes Classification Modeled on Bordeaux’s.” Wine Spectator, Jan. 30, 2014. Available at: http://www.winespectator.com/webfeature/show/id/49539

Thach, L. (2014).  “Using Social Media in China to Promote Wine & Spirits.”  Winebusiness.com, Jan. 8, 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=126194

Thach, L. (2014).  “Dark Horse Ranch Vineyard:  A Mendocino County, California, Biodynamic Winemaker Explores Future Directions,” chapter in Mora, P. (editor) Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management.   SF: Wine Appreciation Guild.

Thach, L. (2014).  “Emerging Issues in Wine Tourism,” chapter in Lee, K (editor) Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy.  NY: Apple Academic Press (Division of CRC Press with Taylor & Francis).

Thach, L. (2014).  “Managing People:  Human Resource Management in the Wine Industry” in Charter, S. (editor) Wine Business Management /Economie et Management du Vin.  London: Pearson. (Published in both English and French).

2013

Thach, L.  & Kolb, D. (2013). “Five Examples of Social Media ROI in the Wine Industry.” WineBusiness.com, Nov. 18 , 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=124400

Thach, L. (2013).  “Five Top Wine Experiences in Sonoma County.”  Taste California Travel – Drives & Destinations.  Nov. 4, 2013.  Available at: http://www.tastecaliforniatravel.com/

Thach, L. (2013).”Sonoma County Wineries Push the Envelope on Innovative Wine Tourism Experiences.” WineBusiness.com, October 21, 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataId=123134#.UmVBcqN-8Bs.email

Thach, L. (2013). “In Search of Terroir in the Petaluma Gap.” WineBusiness.com, August 16, 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=120546

Thach, L. (2013).  “How the French and American Wine Industries are Joined at the Clone and Root : The Concannon and Wente Connection.” WineBusiness.com, August 9, 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=120264

Bruwer, J. & Thach, L. (2013). “Wine tourists’ use of sources of information when visiting a USA wine region.” Journal of Vacation Marketing, 19(3) 221–237. Available at: http://jvm.sagepub.com/content/19/3/221

Thach, L. (2013). “Madeira Rising: Opportunities and Challenges for this Island Wine Region.”  WineBusiness.com, June 25, 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=118411 

Cuellar, S., Thach, L, Olsen, J. & Atkin, T.  (2013.  “Do Wine Franchise Laws Impact Wine Price and Consumer Choice?” WineBusiness.com, June 10, 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=117636

Thach, L. (2013). “Marketing Implications for Consumer Behavior Occasions: A Focus on Millennial Wine Drinkers.”Franklin Business & Law Journal, Vol. 2013, Issue 2.  Available at: http://www.franklinpublishing.net/businesslaw.html. 

Thach, L. (2013)  “A Legendary Vineyard:  Source of Chardonnay That Helped Win Judgment of Paris is Still Thriving.” WineBusiness.com, June 4, 2013.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=117399.

Thach, L. (2013).  “12 Best Practices in Global Wine Tourism – Part 2.  Fine Wine & Liquor, NO. 71, pgs. 44-47, Jan 2013 issue. (Published in Chinese and English.)

Thach, L. Cuellar, S. Olsen, J. & Atkin, T. (2013). “The Impact of Wine Franchise Laws on Consumer Choice and Pricing: A Comparison Between Georgia (a Franchise Law State) and Florida (a Non-Franchise Law State).”  International Journal of Wine Business Research, Issue 25, No. 2.

2012

Thach, E. (2012).  “An Interview with Michael Mondavi.”  November 2012.  Journal of Wine Economics & Policy. Available at:  http://www.sciencedirect.com/science/article/pii/S2212977412000051.

Thach, L. (2012).  “12 Best Practices in Global Wine Tourism – Part1.”  Fine Wine & Liquor, NO. 70, pgs.50-53.  (Published in Chinese and English.)

Thach, L. (2012).  “Male and Female Wine Drinkers — Are They Really That Different?”  Winebusiness.com.  Nov. 28, 2012.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=108156

Thach, L. (2012).  “How South African Wines Can Re-Engage the US Market – Baboons in the Vineyard and Other Issues.” Winebusiness.com.  Oct. 8, 2012.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=105904

Tosh, K. (pen name for fiction books) (2012).  Zinfandel Zanies.    SC:  Create Space.  Available at:   http://www.amazon.com/books/dp/1453883924. FICTION BOOK.

Thach, L. (2012).  “Southern Oregon Wineries Producing Powerful Tempranillo and Malbec — Signature Grapes of the Future?”  Winebusiness.com.  Aug. 21, 2012.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataId=104431

Thach, L. (2012).  “Ningxia Wine Province — Will They Achieve Vision to be Highest Quality Wine Region in China?”  Winebusiness.com. Sept. 18, 2012.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataId=105089

Atkin, T. & Thach, L. (2012).  “Millennial Wine Consumers: Risk Perception and Information Search.”  Journal of Wine Economics & Policy.   Available at: http://www.sciencedirect.com/science/article/pii/S2212977412000038.

Thach, L. (2012).  Time for wine? Identifying differences in wine-drinking occasions for male and female wine consumers.  Journal of Wine Research.  Vol. 23, No. 2, p. 134-154. Available at: http://www.tandfonline.com/doi/abs/10.1080/09571264.2012.676542

Olsen, J., Thach, E. & Hemphill, E. (2012). “The Impact of Environmental Protection and Hedonistic Values on Organic Wine Purchases in the US.” International Journal of Wine Business Research. Vol. 24 Iss: 1. p. 47-67.  Available at: http://www.emeraldinsight.com/journals.htm?articleid=17012919&show=abstract

Thach, L. (2012) “Managerial perceptions of crisis leadership in public and private United States organizations: An interview study.” International Journal of Management, Vol. 29, No. 2, p. 712-725.

Thach, L. Cullar, S., Olsen, J. and Atkin, T. (2012).  “White Paper Report on Comparing and Contrasting Wine Sales in US Wine Franchise Law and Non-Franchise Law States:  A Focus on Georgia and Florida.”

Thach, L. (2012).  Wine Tourism for History Buffs — Do You Really Know the Historic Wine Regions of America?Winebusiness.com.  May 29, 2012.Available at: http://www.winebusiness.com/news/?go=getArticle&dataId=101269

Thach, L. (2012).  Vineyard & Winery Cats: How They Help Sustainability Efforts in Sonoma County.  Winebusiness.com.  March 26, 2012.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=98841

Thach, L. & Bruwer, J. (2012).  Using Social Media to Promote Wine Tourism.  Winebusiness.com.  Jan. 11, 2012.  Available at:  http://www.winebusiness.com/news/?go=getArticle&dataid=96151

Olsen, J. & Thach, L. (2012).  Survey Shows What Winery Owners Want From Suppliers.  Wine Industry Network Advisor.Com.  Feb. 21, 2012.  Available at: http://wineindustrynetwork.com/blog/2012/02/21/to-buy-or-not-to-buy-factors-impacting-winery-supplier-choice/.

2011

Thach, L. (2011).  “Dirt Attractions: Do Terroir and Wine Tourism Work Together?”  Winebusiness.com  Sept.  28, 2011.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=92858.

Thach, L. & Olsen, J. (2011).  “Top 5 Success Factors and Challenges in Operating a Winery.”  WineBusiness.com, Aug. 30, 2011.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=91836.

Thach, L. (2011). Exploding Bottles: Exploring the Culture and Workforce of Champagne in Charters, S. (ed) The Business of Champagne: A Delicate Balance.  London:  Routledge.  Available at: http://www.routledge.com/books/details/9780415594400/.  BOOK CHAPTER

Thach, L. & Charters, S. (2011).  Global Bubbles:  Differences in How Millennials Perceive Sparkling Wine Around the World.   Winebusiness.com.  July 25, 2011.  Available at:  http://www.winebusiness.com/news/?go=getArticle&dataid=90581.

Thach, L.  (2011)  Wine in the Shower:  Study Explores New Occasions When Millennials Drink Wine.  Winebusiness.com.  July 11, 2011.  Available at:   http://www.winebusiness.com/news/?go=getArticle&dataid=90023 

Sirieix, L., Remaud, H., Lockshin, L., Thach, L. & Lease. T. (2011).  “Determinants of restaurant’s owners/managers selection of wines to be offered on the wine list.” Journal of Retailing and Consumer Services. Vol. 18, Iss: 6.

Thach, L. (2011).  “Exploring Wine Occasions for Generation Y.” Proceeding of 6th AWBR
International Conference, Bordeaux Management School, Bordeaux, France. Refereed Paper.

Charters, S., Thach, L. Fountain, J. Kolyesnikova, N., Ritchie, C., Dodd, T,Fish, N., Herbst,
F., and Terblanche, N. (2011). “Generation Y and sparkling wines: A cross-cultural
perspective.” International Journal of Wine Business Research Journal. Volume 2, No., 2.

Ritchie, C., Charters, S., Fountain, J., Kolyesnikova, N., Dodd, T., Thach, L., Fish, N., Herbst, F., Terblanche, N. (2011).  “It’s my Party: Influences upon Young Adults to Consume Sparkling Wine and Champagne in Restaurants, Bars and Night Clubs.” In Hartwell, H., Lugosi, P. and Edwards, J. (eds.) Proceedings International Conference on Culinary Arts and Sciences VII: Global, National and Local Perspectives 12-14 April 2011.  Bournemouth University, UK. 111-118 ISBN 978-1-85899-273-0.

Thach, L. & Silver, W. (2011).  The Pulse of Business in the North Bay.  North Bay Biz Journal, 2011 North Bay Resource Guide, January, 2011.  Available at: http://www.northbaybiz.com/Bonus_Issues/Resource_Guide/#.

Thach, L., Cuellar, S., Simpson, D. & Colgan, T. (2011).  Wine pricing strategies in good times and bad.  Practical Winery & Vineyard Journal. Vol. 32, No. 1, pgs. 79-103.

2010

Thach, L. & Olsen, J. (2010).  Marketing “Green Wine”: New Study Provides Insight to Encourage Consumers to Buy Organic and Eco-Friendly Wines.  Wine Business Monthly, Nov. 16, 2010.  Available at  http://www.winebusiness.com/news/?go=getArticle&dataid=81025

Thompson, Karen J., Thach, Elizabeth C., and Morelli, Melissa  (2010).  “Implementing ethical leadership: Current challenges and solutions.”  Insights to a Changing World, 4.  Refereed Journal.

Thach, L. & Cuellar, S. (2010).  Riding the Malbec Madness Wave — Can Argentina Sustain Success? Wine Business Monthly, Sept. 13, 2010.  Available at http://www.winebusiness.com/news/?go=getArticle&dataid=78379.

Wagner, P., Olsen, J. & Thach, L. (2010; 2nd edition).  Wine Marketing & Sales:  Success Strategies for a Saturated Market, 2nd ed.  San Francisco:  The Wine Appreciation Guild.  BOOK 

Thach, L., Remaud, H., & Lease, T. (2010).  Selling Sommeliers on Your Wine – New Study Identifies Factors Restaurants Use to Buy Wine in California.  Wine Business Monthly, July 2010.

Thach, L. (2010).  Wine Blogs –Expressing Diverse Wine Opinions in a New Realm of Online Wine Relationship Marketing.  Proceedings of the 5th International Conference of the Academy of Wine Business Research.  Auckland, New Zealand.  Refereed Paper.

Tosh, K. (pen name for fiction books) (2010).  Chardonnay Chalice.    SC:  Create Space.  Available at: http://www.amazon.com/Chardonnay-Chalice-Jordan-Travel-Mystery/dp/1453668381.  FICTION BOOK.

Thach, Liz Drewien (2010).  Tarsi, the Sandhill Crane.  South Carolina: Create Space. Available at: http://www.amazon.com/Tarsi-Sandhill-Crane-Drewien-Thach/dp/1453692061/ref=sr_1_1?ie=UTF8&s=books&qid=1290130420&sr=8-1.  CHILDREN’S NON-FICTION BOOK

2009

Thach, L. & D’Emilio, (2009).  How to Launch Your Wine Career.  San Francisco:  The Wine Appreciation Guild.  BOOK

Thach, L. & Kidwell, R., (2009) HR Practices in United States and Australian Family Wineries:  Cultural Contrasts and Performance Impact.  International Entrepreneurship and Management Journal.  Vol. 5, Issue 2, p. 219-240.  REFEREED JOURNAL

Thach, L. (2009).  Wine 2.0 – The Next Phase of Wine Marketing? Exploring US Winery Adoption of Wine 2.0 Components.  Journal of Wine Research, 20.2.  REFEREED JOURNAL.

Thach, L. , Menial, D. & Charters, S. (2009). “Fermenting Bubbles:  Exploring How Champagne’s Work Culture Provides Competitive Advantage – a Case Study.”Insights to a Changing World Journal, Accepted Nov. 2009.  REFEREED JOURNAL.

Thach, L. (Sept. 2009).  Wine from China’s Silk Road: The Challenges of Implementing a Wine Tourism Strategy.  Wine Business Monthly Online.  Available at: http://www.winebusiness.com/news/?go=getArticle&dataid=67698

Thach, L. (August 2009). Do Wine Blogs Impact Your Brand? New Study Highlights Wine Blogger Activity.  Wine Business Monthly Online.  Available athttp://www.winebusiness.com/news/?go=getArticle&cms_preview=true&dataid=66751.

Thach, L. (June 2009).  Tips to Market Wine to Millennials – An Emphasis on Wine 2.0.  Wine Business Monthly Online.  Available at http://www.winebusiness.com/news/?go=getArticle&dataId=65623.

Thach, L. & Kidwell, R. (2009).  Which HR Practices Improve Profitability?  Wine Business Monthly, Vol. 16, Issue 1, pgs. 136-138.

Thach, L. (2009). Personnel – Definition of in the Wine Industry.  In Brostrom, G. & Brostrom J’s (ed) The Business of Wine: An Encyclopedia.  Conn: Greenwood Press.  BOOK ENTRY. 

2008

Olsen, J. & Thach, L. (2008).  A model and exploratory study for promoting professional sales in winery visitors centers.  International Journal of Wine Business Research, Vol. 20, No. 1, p. 22-37. – REFEREED JOURNAL.

Thach, L. & Matz, T. (2008).  Wine: A Global Business 2nd edition with forward by James Halliday.  NY: Miranda Press.  BOOK

Thach, L. & d’Hauteville, F. (May 2008).  Why French Millennials Don’t Drink Wine.  Wine Business Monthly Online, May 5, 2008.  Available at:  http://www.winebusiness.com/News/DailyNewsArticle.cfm?dataid=55252

Wagner, P., Olsen, J. & Thach, L. (Jan-Feb. 2008).  Wine Label Design.  Practical Winery & Vineyard, Vol., 29, No. 5, p. 70-77.  Adapted excerpt from Wine Marketing & Sales book.

Thach, L., Girling, R., & Svarcev, D. (2008). “Adoption of Sustainable Business Practices in Small to Medium-Sized Organizations.” Regional Business Review, Volume 27.

Thach, L. & Hanni, T. (Jan-Feb. 2008). Wine Marketing for Diverse Palates, Part One.  Vineyard & Winery Mangement, Vo. 34, No.1, p. 30-33.

Thach, L. & Hanni, T. (March-April 2008). Wine Marketing for Diverse Palates, Part Two.  Vineyard & Winery Mangement, Vo. 34, No.2.

Thach, L. (2008).  Branding a Unique Vineyard: The Curious Case of Keknyelu.  Wine Business Monthly Online.  Jan. 8, 2008.  Available at: http://www.winebusiness.com/news/DailyNewsArticle.cfm?dataid=52304

Thach, L. (April 2008). How American Consumers Select Wine.  Wine Business Monthly, Vol. 15, No. 6, p. 66-71.

Thach, L. (April 2008).  The Ancient Connection Between Women & Wine.  Wayward Tendrils Quarterly, Vol. 18 No. 2,  p. 8-9.   Reprinted on website of Women for Winesense.org Summer 2008.

Thach, L. (July/Aug. 2008).  Employing 100% winery-direct strategy in California.  Practical Winery & Vineyard.  Vol. 29, No. 5, p. 64-75

Thach, L., Olsen, J. & Charters, S. (2008)  Study Shows US Millennials Embracing Champagne & Sparkling Wines — But Only For Special Occasions.  Wine Business Monthly Online, Nov. 14, 2008.  Available at:http://www.winebusiness.com/news/DailyNewsArticle.cfm?dataid=60137.

Goodman, S, Lockshin, L, Cohen, E, Fensterseifer, J, Ma, H, D’Hauteville, F, Siriex, L, Orth, U, Casini, L, Corsi, A, Jaeger, S, Danaher, P, Brodie, R, Olsen, J and Thach, L (2008).  International Comparison of Consumer Choice for Wine: A Twelve Country Comparison.  Proceedings of the 4th International Conference for the Academy of Wine Business Research, Sienna, Italy, July 2008.

2007

Thach, L. Mason, B., & Amspacher, B. (2007). Millennials Test the Tasting Room. Wine Business Monthly, Vol. 14. No.11, pgs 52-56.

Thach, L. (2007).  Trends in Wine Tourism.  Wine Business Monthly,Vol. 14, No. 8, p 86-89.

Thach, L.  (2007).  Chinese Wine Marketing Conference Highlights Advantages & Issues in China’s Wine Industry,  Wine Business.Com, 8.24.07.  Available at:  http://www.winebusiness.com/news/DailyNewsArticle.cfm?dataid=49959

Reif, J. & Thach, L. (2007). Work Life Balance:  An Adaptable Model for Workplaces.  Insights for a Changing World, Dec. 2007 Issue.

Thach, L. & Cueller, S. (2007).  Trends & Implications for Spanish Wine Sales in the U.S. Market.  International Journal of Wine Business Research.  Vol. 19, Issue 1.

Olsen,J. Thach, L. & Nowak, L. (2007, In Press) Wine for My Generation: Exploring How U.S. Wine Consumers Are Socialized to Wine.  Journal of Wine Research. Issue 17, No. 1.

Cunningham, D., Thach, L. & Thompson, K. (2007).  Innovative E-Commerce Site Design: A Conceptual Model to Match Consumer MBTI Dimensions to Website Design.  Journal of Internet Commerce.  Vol. 6, Issue 3.

Wagner, P., Olsen, J. & Thach, L. (Feb. 2007). Wine Shows – Their Value:  Making Wine Shows and Festivals Productive. Reprinted in Winepress – The official magazine of Wine Marlborough (NZ), Issue 156, Feb. 2007, p 9 – 12

Thach, L. (2007). Evolution of California’s World Wine Position.  Chapter in Hauteville, F., Couderc, JP, Hannin, H., & Montaigne, E. (2007) Bacchus 2007.  Paris, Dunod Publishing. French Translation.  BOOK CHAPTER.

Wagner, P., Olsen, J. & Thach, L. (April 2007).  Wine Marketing & Sales:  Success Strategies for a Saturated Market.  San Francisco:  The Wine Appreciation Guild. BOOK

Olsen, J. & Thach, L. (2007). Successful Practices in California Wine Exporting. Journal of International Food & Agribusiness Marketing.Vol. 19. 

Thach, L. (2007). Human Resouce Management Chapter in Lodi Winegrower’s Workbook 2nd Edition.  Lodi, CA: Lodi GrapeGrower’s Association.  BOOK CHAPTER

Thach, L. & Thompson, K. (2007).  Trading Places:  Examining Leadership Competencies Between For-Profit vs. Public and Nonprofit Leaders. The Leadership & Organization Development Journal.  Vol. 28.

Thach, L., Mason, B. & Amspacher, W. (2007). Perceptions of Cellar Door Hospitality: Lessons for Improving Customer Service and Sales. Bacchus at Brock 3rdInternational Interdisciplinary Wine Conference, Niagara, Canada, June 2007; Refereed paper.

2006

Teaff, B., Thach, L. & Olsen, J. (2006).  Designing Effective Wine Clubs.  Journal of Wine Research.  Issue 16, No. 1.

Wagner, P., Olsen, J. & Thach, L. (Sept/Oct 2006).  Making Wine Shows and Festivals Productive.  Practical Winery & Vineyard.  Vol. X, Issue 6

Thach, L. & Olsen, J. (2006).  Market Segment Analysis to Target Young Adult Wine Drinkers.  Agribusiness:  An International Journal, Vol. 22, Number 3, Summer 2006, Special Issue on Wine Marketing.

Nowak, L., Thach, L. & Olsen, J. (Summer/Fall 2006).  Wowing the Millennials:  Creating Brand Equity in the Wine Industry.  The Journal of Product and Brand Management.  Accepted for publication in May 2006.  Vol. 15.

Bjugstad, K., Thach, L. & Thompson, K.  (May 2006).  A Fresh Look at Followership: A Model for Matching Followership Style to Leadership Styles.  The Journal of Behavioral and Applied Management.  Vol. 7, Nov. 3.

Olsen, J. & Thach, L. (Summer 2006).  The Role of Service Quality in Creating Brand Attachments in Winery Visitor Centers.  Journal of Quality Assurance in Hospitality & Tourism.  Vol 7, Issue ¾.

Thach, L. & Olsen, J. (2006). Building Strategic Partnerships in Wine Marketing: Implications for Wine Distribution. Journal of Food Products Marketing, Vol. 12, No. 3

Olsen, J., Thach, L. & Nowak, L.  (July 2006) Consumer Socialization of U.S. Wine Consumers.  3rd International Wine Business & Marketing Research Conference, Ecole Nationale Supérieure Agronomique, Montpellier, France.  Refereed paper.

2005

Thach, L. (Dec. 2005) Millennial Wine Marketing.  Wine Business Monthly.  Vol. 12, No. 12.

Thach, L. & Olsen, J. (Nov. 2005)  Putting the “Family” Back into Family Wineries: Or To Be a Kid-Friendly Tasting Room – or Not? Vineyard & Winery Management.

McCampbell, C., Marks, M. & Thach, L. (Oct. 2005) Exporting (California Wine):  Successful Practices & Challenges.  Wine Business Monthly.

Thach, L. & Olsen, J. (March 2005).  Keys to Becoming a Wholesale Success.  Wine Business Monthly.  Vol. 12, No. 3.

Thach, L. (Dec. 2005) Millennial Wine Marketing.  Wine Business Monthly.  Vol. 12, No. 12.

Ghassemieh, G., Thach, L., & Gilinsky, A. (2005). Does My Business Need a Human Resource Function: A Decision-Making Model for Small and Medium-Sized Firms. New England Journal of Entrepreneurship, Vol. 8, No. 1.

Johnson, H., Thach, L. & Dove, D. (2005). Leadership Styles at PDS: The Effect on the Future of a Pharmaceutical Firm. The Business Case Journal. Vol. 12, Issue 2, Winter 2004/2005.

Thach,.L., Halhoul, T. & Robinson, J. (2005). Wine Business Management Practices to Promote Productivity & Profitability. International Journal of Wine Marketing. Vol.17, Issue 1.

Girling, R., Thach, L., & Delibalta, F. (2005). “Reltek”. In Heriot, K.C. (ed) Cases in Entrepreneurship and Small Business Management. NY: Prentice-Hall.

2004

Thach, E. & Olsen, J. (Winter 2004). The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle? International Journal of Wine Marketing, Vol. 16, No. 4.

Thach, L. & Cianfichi, C. (October 2004). Employee Benefits in the US Wine Industry. Wine Business Monthly, Vol 11, No. 10.

Thach, L. & Matz, T. (eds) (August 2004). Wine: A Global Business. NY: Miranda Press.

Thach, L. (Summer 2004). “HR Best Practices: Cross-Training Employees.” Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Summer 2004 edition.

Gilinsky, A., Thach E., & Thompson, K (Summer 2004). Internet Utilization by Small Manufacturers: An Exploratory Framework and Empirical Test. Journal of Small Business Strategy, Vol. 14, No. 2.

Thach, L.& Olsen, J. (March-April 2004). Enhancing tasting-room service to drive revenue. Practical Winery & Vineyard, Vol. 25, No. 6. Peer reviewed article.

2003

Thach, L. (Winter 2003). “HR Best Practices: Powerful Performance Management Tips.” Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Winter 2003 edition.

Thach, L. (September 2003). Is Training Worth It? Calculating the ROI for Training. Special HR Addition in the Sonoma Business Journal, Sept. .26, 2003.

Thach, L. (Fall 2003). HR Best Practices: Communicating the “Benefits” of Your Benefits. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Fall 2003 edition.

Bielenberg, J. & Thach, L. (May/June 2003). Ten Levers to Promote Financial Agility and Profitability in Your Winery. Practical Winery & Vineyard, 25 (1), p. 75 – 81. Peer reviewed article.

Thach, L. (Spring 2003). Human Resources Chapter. In Birdseye, K., Ross, K. & Delott, J (eds) The Code of Sustainable WineGrowing Practices. San Francisco: The Wine Institute.

Thach, L. & Olsen, J. (July 2003). Customer Service Training in Winery Tasting Rooms: Perceptions of Effectiveness by Tasting Room Personnel. International Colloquium in Wine Marketing, Adelaide, Australia, July 2003. Refereed paper.

2002

Thach, L. (Winter 2002). Innovative Orientation Practices. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Winter 2002 edition.

Thach, L. (Fall 2002). Sharing HR Best Practices: “HR By Wandering Around.” Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Fall 2002 edition.

Nyman, M. & Thach, L. (September 2002). Coaching as a new leadership development option. Supervision Journal, 63(9), p. 3 – 6.

Thach, L. (July 2002). Social Sustainability in the Wine Community. Wine Business Monthly, 9 (7), p. 56 – 63.

Thach, E. (2002). The impact of executive coaching and 360 feedback on leadership effectiveness. The Leadership & Organization Development Journal. 23 (4), p. 205-214.

Clothier, J. & Thach, L. (2002). E-Learning: Best Practices & Pitfalls. Insights for a Changing World.

Thach, L. & McPherson, C. ( April 2002). Motivating Employees During Downtimes. Training Journal, 39(4), p.44-48.

Thach, L. (Spring 2002). HR Best Practices in Safety Training & Programs. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Spring 2002 edition.

Thach, L., Olsen, J. & Rice, E. (January 2002). Expanding the population of wine consumers. Wines & Vines, January 2002.

2001

Olsen, J. & Thach, E. (2001). Consumer behavior and wine consumption: A conceptual framework. Australian and New Zealand Wine Industry. 16. 123-129.

Thach, L. & Shepard, J. (December, 2001). Supervisory & Management Training in the Wine Industry. Wine Business Monthly, 8(2), 32.

Thach, L. (Fall/Winter 2001-2002). Understanding Wine Consumers. The University Grapevine, newsletter of the SSU Wine Business Program.

Thach, L. (Winter 2001). Rev Up Your Front-Line Supervisory Training. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Winter 2001 edition.

Thach, L. (June 2001). Leading in Limbo Land: The Role of a Leader During Merger & Acquisition Transition. The Leadership & Organization Development Journal. 22 (4).

Thach, L. & Eaton, C. (May 2001). E-Commerce Adoption in the Wine Industry. Wine Business Monthly, 8(5), p. 31 – 33.

Olsen, J. & Thach, L. (2001). Consumer Behavior Regarding Wine Consumption: A Conceptual Framework. Australian and New Zealand Wine Business Journal – Special Marketing Addition. 16 (6), p. 123 – 129.

Thach, L. (2001). Short Report Outlining Publicly Available Data on Wine Human Resource Issues. WineVision Sustainability Taskforce. Available at www.winevision.org; Sept. 2001.

2000 and prior years

Evans, J. & Thach, L.  (October 2000).  Towards the Next Generation Change Model,  OD Practitioner Journal.  32 (4), 42-48.

Thach, L. & Heinselman, T.  (March 1999).  Executive Coaching Defined. Training & Development Journal.  53 (3), 34-39

Thach, L. & Stone, M.L. (May/June 1999).  Tools and Tips for Making Virtual Teams Tick.  International Society of Performance Improvement Journal.  38 (5), 30-26.

Thach, L.  (August 1998).  14 Ways to Groom Executives.  Training Magazine, 35(8) 52-55.

Thach, L.  ( July 1996).  Effective Distance Learning.  ASTD Info-Line, Issue 9607.

Thach, L.  (July 1996).  Training in Russia.  Training & Development Journal, 50(7) 34-37.

Thach, L.  & Murphy, K.  (December 1995).  Training Via Distance Learning. Training & Development, 49(12) 44-46.

Thach, L.  (March- April 1995).  Using Electronic Mail to Conduct Survey Research.  Educational Technology, 35(2) 27-31.

Thach, L. & Woodman, R.W. (1995).  Organizational Change and Information Technology:  Managing on the Edge of Cyberspace.  In W. Warner Burke (ed), Managing Organizational Change.  New York, NY: American Management Association, 71-87.

Thach, L. & Murphy, K.  (1995).  Competencies for Distance Education Professionals. Educational Technology Research & Development, 43(1) 57-79.

Thach, L.  (June 1995).  Instructional Design and Adaptation Issues in Distance Learning Via Satellite. International Journal of Instructional Media, 22(2) 93-110.

Thach, L. & Woodman, R.W. (Summer 1994).  Managing on the Edge of Cyberspace:  Organizational Change and Information Technology.  Organizational Dynamics, 21(1) 30-46.

Thach, L. & Murphy, K.  (1994).  Collaboration in Distance Education:  From Local to International Perspectives.  American Journal of Distance Education,  8 (3) 5-21

Thach, L. & Boyle, M.  (February 1994).  A Family System Model for International Training.  Performance & Instruction, 33(2) 22-24.

Thach, L.  (October 1993).  Computer for Career Planning. Training Magazine, 30(10) 17,89-90.

Thach, L.  (December 1993).  Exploring the Role of the Deliverer in Distance Education.  International Journal of Instructional Media, 20(4) 289-307.

Thach, L. & Seaman, D. F.  (Fall/Winter 1993).  Designing Workforce Literacy Programs: Implications for Vocational Educators.  Occupational Education Forum. 21(2) 19-29.

Morris, G.H., Coursey, M. L., & Thach, E. C.  (June 1987).  Formulating Understanding in Fact-Finding Interviews.  Communication Research Reports, 4(1) 65-70.

Thach, L. (January 1999). Designing Your Executive Development Portfolio: 14 Ways to Groom Executives. Presentation published in the Proceedings of the 1999 IPQC Developing Next Generation Leaders Conference, Phoenix, AZ.

Stone, M.L. & Thach, E.C. (March 1998). Characteristics, Benefits & Challenges of Virtual Teams. Proceedings of the 1998 International Society of Performance Improvement Conference, Chicago, IL.

Stone, M.L. & Thach, E.C. (October 1996). Virtual Work Teams: Creation & Connection. Proceedings of the 1996 Organization Development Network Annual Conference, Orlando, FL,

Thach, L. (September 1995). Instructional Design Strategies for Distance Learning Technologies. Presentation published in the Proceedings of ASTD’s Technical & Skills Training Conference, Philadelphia, PA.

Thach, L. & Murphy, K. (June 1994). Collaboration in Distance Education: From Local to International Perspectives. Proceedings of the International Distance Education Conference, University Park, PA.

Zent, R., Thach, L., Telg, R., Williams, M., Karonika, J. & Mouzes, M. (April 1993). Meeting Customer Needs for Distance Learning Information. Proceedings from National Research Conference on Human Resource Development, College Station, TX.

Thach, L. & Seaman, D.F. (April 1993). Concepts and Issues in Developing Quality Workforce Literacy Programs. Proceedings from National Research Conference on Human Resource Development, College Station, TX