Millennials Prefer Semi-Sweet White Wines
Most wine research confirms that the Millennials have been driving new growth in the US wine industry over the past 5 years. Research also suggests that they enjoy red wine and sweeter white wines. This latter fact proved to be true in an informal wine tasting experiment in Bus 305W this semester at Sonoma State University. Forty-three Millennials tasted 6 white wines as part of our introductory tasting session this semester. The wines included chardonnay, sauvignon blanc, chenin blanc, riesling, gewürztraminer and muscat, and were tasted in order of increasing sugar. At the conclusion of the tasting, before brands or [...]