Good news, a new wine company called, ‘COME TOGETHER—A Community for Wine Inc,’ has just been launched this May 2024.
It is a mission-driven company committed to creating and sharing positive, inclusive consumer information about moderate wine consumption and wine’s historic role as a communal beverage.
The company was formed in May 2024 by three wine industry professionals who are donating their time and efforts to the company and its projects and events. They are: 1) wine journalist Karen MacNeil, author of the Wine Bible; 2) Gino Colangelo, CEO of public relations firm, Colangelo and Partners, 3) Kimberly Noelle Charles, CEO of Charles Communication.
Wine Has Always Been Part of the Good Life and Connecting People
“We are living in trying times, and we all know that good company, good conversation, laughter, and conviviality contribute to an enhanced lifestyle,” stated Karen MacNeil, author of the Wine Bible. “We want to encourage people to put down their devices and share in each other’s company. Historically and socially, wine has often played a role in facilitating conversation, nurturing new friendships, and deepening old ones.”
“I’ve always appreciated the power of technology to connect. The pandemic made that even more real, as we all connected to friends, loved ones and associates via virtual meetings or FaceTime,” states Kimberly Noelle Charles. “Despite that, we might have overlooked the true intimacy that comes with in-person connection, and sharing wine is a great way to achieve that.”
“Some people want to speak to the end of wine’s relevancy in our lives but, over the decades, wine has always found its place in America,” commented Gino Colangelo. “We are still a young country relative to wine producing regions in Europe, but wine has been woven into the tapestry of American culture since the founding of the nation. The team that founded COME TOGETHER– A Community for Wine Inc., has witnessed periods like this before, and we want to assure people that wine is here to stay.”
Fun Wine Events to Promote Wine’s Positive Cultural Role in Connecting People
COME TOGETHER will launch media, digital, and live events and campaigns focusing on wine’s unique and positive cultural role as a beverage that brings people together. The company’s first campaign—Come Over October—will debut October 2024. Wine lovers can also follow along on Instagram using @comeoveroctober or by following #comeoveroctober.
The new Come Together company has received early support from Wine America, Silicon Valley Bank, Women For WineSense, Women of the Vine & Spirits, the National Association of Wine Retailers, Visit Napa Valley, Napa Valley Vintners, Ridge Vineyards, Wine Enthusiast, Benchmark Wine Group and Buy Rite, among others.
For more information about the Come Over October campaign and COME TOGETHER—A Community for Wine Inc, please visit https://www.cometogetherforwine.com/ or email Kimberly Charles at kcharles@charlescomm.com or Gino Colangelo at gcolangelo@colangelopr.com.
