Wine Sense

Last night we had our annual SSU Wine Club Board planning meeting at my house.  This is usually a relaxed event where we identify the wineries we want to invite to campus next semester, and enjoy a BBQ dinner with many fun wines.  This year’s planning dinner was equally enjoyable, but I was struck by our conversation about how we will promote our educational tasting seminars. “We will market the seminars via word of mouth and Facebook, of course,” said our new VP of Marketing.  “Most college students never read emails.” As a college professor, I already knew this, but [...]