Wine Preferences

(Based on excerpt from Vineyard & Winery Management article entitled Wine Generations.) American Generations from WMC Study There is an old adage that as people age, they drink more wine. In many cases, research has validated this concept. Yet in the early 2000’s, members of the Millennial generation turned 21 and began adopting wine in large percentages. This has continued over the past 15 year, until in 2016, the Wine Market Council reported that US Millennials consume more wine (36%) than Baby Boomers (34%). At the same time, Gen Xers, now in their 40’s, have still not adopted wine [...]