How Avaline Wine Co-Founders, Cameron Diaz And Katherine Power, Achieved $20 Million In Sales With Ingredient Transparency

Cameron Diaz and Katherine Power, Co-Founders of Avaline Wines. AVALINE WINES When serial entrepreneur, Katherine Power met Hollywood star and author, Cameron Diaz, they discovered they had something in common – a love of good wine. At the same time, they also learned they had a common frustration – the lack of transparency on wine labels. With current TTB regulations not requiring alcoholic beverages in the U.S. to include ingredient or nutrition labeling (though this could be changing in the future – see foot note below), they decided to take action and create a new wine brand that did provide [...]