Overview of 2020 US Wine Market Stats and 10 Hot Wine Trends for 2021
Though the US wine market endured a very bumpy ride in 2020, with many dire predictions of loss and doom due to the pandemic and wildfires, now that the numbers are in, the results are not that dismal. Yes, of course, on-premise wine sales plummeted, but off-premise and online sales came to the rescue. This caused the year to end with a surprising increase of 4.98% in still wine volume at 372 million 9-liter cases in 2020, compared to 357 million cases in 2019, according to BW166. Of this total, 84.7 million cases of still wine were imported in 2020. [...]