technology Archives - Dr. Liz Thach, MW

Why Millennials Don’t Read Emails

Last night we had our annual SSU Wine Club Board planning meeting at my house. This is usually a relaxed event where we identify the wineries we want to invite to campus next semester, and enjoy a BBQ dinner with many fun wines. This year’s planning dinner was equally enjoyable, but I was struck by our conversation about how we will promote our educational tasting seminars. “We will market the seminars via word of mouth and Facebook, of course,” said our new VP of Marketing. “Most college students never read emails.” As a college professor, I already knew this, but [...]

8 Tips to Increase Online Wine Sales – Lessons from Google

This month even wine business students who had already graduated from Bus 305W showed up to hear a presentation from Google on increasing online wine sales. Fifty Millennials listened aptly to two guest speakers from Google, and many incorporated the tips into their final wine business papers for the semester. "Online wine search queries have increased more than 33% in the past 2 years," announced Google manager, Joe Rosenberg. "In addition, wine searches via mobile phone increased ten times in the same time period." Google colleague, Danny Navarro added, "We see that consumers are increasingly interested in wine online, but [...]