How Two Oakland Women Created A Million Dollar Wine Business During The Pandemic
When TheSipSociety.com co-founder and CEO, Erica Davis, realized that many wine marketing firms were targeting women of color as only drinking sweet wines, she became concerned. As an avid wine lover, especially of dry high-end Champagne, she wanted other women to be able to explore different sparkling wine styles in order to discover what they liked. The Sip Society Co-Founders: Erica Davis, CEO and Catherine Carter, COO, THE SIP SOCIETY & ROB WILLIAMSON “The way the wine industry was marketing didn’t work for us,” Davis reported in an online interview. “So we decided to create a space where people could [...]