Marketing Archives - Dr. Liz Thach, MW

Famous Tuscan Winery Releases New Vintage with Focus on Sustainability

In April, world-renowned Ornellaia Winery in Tuscany, Italy, released its Grand Vin, Ornellaia Bolgheri DOC Superiore 2017. The name “Solare”, “radiant” in English, was chosen to define this vintage – unusual frost, heat and drought extremes, which nonetheless resulted in an elegant wine of bold personality. Ornellaia Solare 2017. Credit: Ornellaia How Does Ornellaia Solare Taste? Estate Director Axel Heinz remarked about the surprisingly harmonious wine crafted by winemakers’ gentle handling of slightly younger grapes. Solare has characteristic notes of liquorice and blackberries with velvety tannins, yet rich acidity and roundness with “Mediterranean sumptuousness”. From an Unpredictable, Extreme Climate A stark contrast [...]

Why Millennials Don’t Read Emails

Last night we had our annual SSU Wine Club Board planning meeting at my house. This is usually a relaxed event where we identify the wineries we want to invite to campus next semester, and enjoy a BBQ dinner with many fun wines. This year’s planning dinner was equally enjoyable, but I was struck by our conversation about how we will promote our educational tasting seminars. “We will market the seminars via word of mouth and Facebook, of course,” said our new VP of Marketing. “Most college students never read emails.” As a college professor, I already knew this, but [...]