Infographic on Wine Label Design

(Contributed by Shane LaChance) Think about when you last purchased a bottle of wine. Maybe it was for a dinner party, a get-together with friends, or a night-in with the spouse. Let’s say you walked into the store with somewhat of a game plan; in search for a domestically grown red wine in the price range of $12-15. Now, what happens next? Shopping for Wine Survey Shows 80% of Consumers Select Wine Based on Label What guides us to pick up the 2 or 3 bottles that catch our eye. Better yet, what are the deciding factors that [...]