Beijing

Last week I attended an interesting wine tasting in Beijing with 18 Chinese Millennials between the ages of 21 and 34.  It was a tasting of the top 20 wines in the Beijing market priced between 200 – 350 RMB ($30 – 55 US). My friend Qin, a wine professor at the Chinese Agriculture University, organized the tasting as part of a research project.  The Chinese Millennials were wine buyers, sommeliers, and wine educators working in Beijing.  She is also planning on conducting a similar tasting with a group of consumers and comparing the results in order to understand why [...]