Wine News Archives - Page 7 of 7

The Ancient Connection Between Women and Wine

Originally published in Wayward Tendrils Quarterly (Vol 18, No. 2, April 2008), Liz Thach, Ph.D. Posted here by request. Most historians now agree that wine was most likely discovered by a woman. However what is often left out of the history books are the ancient stories of the goddesses of wine – most who came into being centuries before Bacchus and Dionysus. Modern technology and carbon-dating has helped us prove that wine from cultivated grapes was being made in what is now modern-day Georgia, in the Caucasus Mountains around 6,000 B.C. There are also reports of wine remains in Armenia, [...]

By Dr. Liz Thach, MW|2021-02-02T13:27:18-08:00October 26, 2011|

8 Tips to Increase Online Wine Sales – Lessons from Google

This month even wine business students who had already graduated from Bus 305W showed up to hear a presentation from Google on increasing online wine sales. Fifty Millennials listened aptly to two guest speakers from Google, and many incorporated the tips into their final wine business papers for the semester. "Online wine search queries have increased more than 33% in the past 2 years," announced Google manager, Joe Rosenberg. "In addition, wine searches via mobile phone increased ten times in the same time period." Google colleague, Danny Navarro added, "We see that consumers are increasingly interested in wine online, but [...]

By Dr. Liz Thach, MW|2021-02-02T13:28:30-08:00May 31, 2011|

Wine Commercials by Millennials – Which is Your Favorite?

Millennials often wonder why wineries don't use more online videos to advertise their wines. The videos can be produced at a low cost, and if the winery is lucky enough to have their video "go viral," it can attract thousands of potential customers to the winery website. Therefore, with this in mind, our team research project this semester in Bus305W – Introduction to Wine Business was to complete a brand refresh project and create an online video for the updated brand. The target wine brand was Parducci of Mendocino County. CEO Paul Dolan and Marketing Director Kelly Lentz welcomed over 40 students [...]

By Dr. Liz Thach, MW|2021-01-05T14:32:56-08:00April 20, 2011|

The Amazing Rubired Grape – Third Most Planted Varietal in California

Have you ever heard of the “Rubired” grape? Last year at the Unified Wine & Grape Symposium 2010, I was able to taste some wine made from this grape. However, it is rare to find it used for wine. In general, Rubired is used to produce grape concentrate, but can also be used as a blender in red wines. At this year’s Unified Conference 2011, the audience was amazed to hear that Rubired (17%) is now the third most planted grape in California behind Cabernet Sauvignon (23%) in first place, and Chardonnay (18%) in second place. Rubired is a hybrid [...]

By Dr. Liz Thach, MW|2021-02-02T13:32:13-08:00January 29, 2011|