The US is the world’s largest wine market, achieving $37.6 billion in wine sales in 2014. But what wine styles does the American consumer prefer; where do they like to buy wine, and why do they drink it? These are just a few of the questions explored in the annual American Wine Consumer Preference Survey launched by Sonoma State University (SSU) and the Wine Business Institute.
Highlights of the 2015 survey results are shared here in a Powerpoint presentation developed by the researchers. It is intended to be shared with others to provide basic information and statistics for the wine industry.
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