Thach, L. (2020, Aug. 6). Oregon Wine Auction Goes Virtual August 2020. Wine Industry Network Advisor. Available at:

Thach, L. (2020, Aug. 3). Black Wine Executive Discusses Joys and Sorrows of Working in the Wine Industry — and Some Solutions to Make a Difference. Available at:

Thach, L. (2020, July 17). Here’s a Giant Opportunity to Make a Difference on Race in California’s Wine Business. The North Bay Business Journal. Available at: (Reprinted article with new title)

Thach, L. (2020, June 30). Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal. Wine Industry Network Advisor. Available at:

Thach, L. & Velikova, N. (2020, June 11) New Study Explores Motivations and Behaviors of U.S. Wine Consumers Before and During COVID-19 Lockdown. Available at:

Thach, L. & Fang, F. (2020, May 28). The Future of Virtual Wine Tourism.  Wine Industry Network Advisor. Available at:

Thach, L. (2020, April 27). How the Wine Business Institute Adapted to Online Learning: Anatomy of a University Field Trip to Benziger Winery. Available at:

Thach, L., Reiwe, S. & Camillo, A. (2020). Generational Cohort Theory and Wine: Analyzing How Gen Z Differs from Other American Wine Consuming Generations. International Journal of Wine Business Research. Available at:

Fang, F. & Thach, L. (2020, April 14). What Are the Top Ten Free Online Wine Education Options? Wine Industry Network Advisor. Available at:

Thach, L. (2020). Fermenting a Masterpiece at Jordan Winery. The Tasting Panel. March 2020 Issue, pgs 5-7. Available at:

Thach, L. (2020, Feb. 18). Wine at the Tipping Point: Three Actions U.S. Wineries Can Take to Increase Wine Sales. Available at

Haller, C. Thach, L. & Olsen, J. (2020). Understanding eWineTourism Practices of European and North America Wineries. Journal of Gastronomy and Tourism. Vol. 4, pp. 141–156

Thach, L. & Olsen, J. (2020). Luxury Wine: Analyzing Motivations of Luxury Wine Buyers in the US Market. Applied Studies In Agribusiness and Commerce Journal,  Vol. 13. Numbers 3-4.

Thach, L. (2020). A Peaceful Place to Produce – Adventures in Crafting Flat Top Hills Wines with the Fourth Generation of the C. Mondavi Family. The Tasting Panel Magazine, Jan/Feb. 2020, pages 64-65.

Thach, L. (2020). Wines of Santorini – Moving into Luxury Territory? Academie du Vin, Jan. 23, 2020. Available at:


Thach, L. (2019).  Unique Wine Tourism Trilogy on the Island of Crete., Nov. 26, 2019. Available at:

Thach, L. (2019). Palate Meets Pallate: Imagery Estate Winery Paints a Picture of Multigeneratioinal Talent. The Tasting Panel Magazine. November/December Issue 2019, pages 70-71. Available online at:

Thach, L. (2019). Gen Z Wine Consumers: What Do They Want from the Wine Industry? August 28, 2019. Available at:

Yeung, P. & Thach, L. (2019). Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Oxford, England: Infinite Ideas Publishing. HARD COVER BOOK. Available at: Amazon.

Thach, L.  (2019). A Crystal Spoonful of Tokaj Eszencia. The Somm Journal, August/September Issue 2019, p. 12.

Costa, P., Wilson, D. & Thach, L. (2019).  Crafting a Digital Marketing Scorecard for the US Wine Industry. Wine Industry Insights, August 22, 2109. Available at:

Thach, L. (2019). The Seven Year Itch: A Wine Business Plan Requiring Patience. July 25, 2019. Available at:

Thach, L., (2019). Roussillon Wine: Ten Facts That May Surprise You., June 5, 2019. Available at:

Thach, L. (2019). Extreme Wine Tourism in Sonoma.  Taste California Travel, June, 2019. Available at:

Thach, L. (2019).  Buying Wine Online – Now More Affordable in Sonoma and Napa Counties. Wine Industry Insights, April 30, 2019. Available at:

Thach, L., Wilson, D. & Costa, P. (2019). Are You Selling Enough Wine Online? Status of Digital Marketing Strategies of US Wineries., April 22, 2019. Available at:

Olsen, J., Thach, L. & Schaefer, R. (2019). A passion for wine: Developing scales to test a model of enduring involvement. Proceedings of the 11th Academy of Wine Business Research Conference, pages 30 – 42.

Thach, L. (2019). The Starter Wine: Exploring How Wine Consumer Taste Preferences Change Over Time. Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR), pages 305 – 309.


Thach, L. & Camillo, A. (2018).  Snapshot of the American Wine Consumer in 2018. Dec. 10, 2918. Available at:

Thach, L. (2018). Can Brazil’s Wine Industry Capture an American Audience? Wine Spectator, December 2018. Available at:

Thach, L. (2018). Wines of the Czech Republic: Searching for a Signature Product. Oct. 8, 2018. Available at:

Thach, L. (2018). Hidden Napa Valley Winery Steals the Show. Prime Women, Aug. 15, 2018. Available at:

Szolnoki, G. Dolan, R., Forbes, S., Thach, L. & Goodman, S. (2018). Using Social Media for Consumer Interaction: An International Comparison of Winery Adoption and Activity. Wine Economics & Policy Journal. August 2018. Available at:

Thach, L. (2018). Seasonal Sherries – The Extreme “Natural” Wine., July 5, 2018. Available at:

Thach, L. (2018). A Brief History of American Winemaking. The Conversation. May 25, 2018. Available at:

Thach, L. (2018). The amazing resilience of wine grape vineyards. Wine Economics & Policy Journal. May. 2018. Available at:

Thach, L. & Bus305W Researchers. (2018). Do Wine Consumer Preferences Change Over Time? New Research Study Provides Some Answers. April 20, 2018. Available at:

Youngblood, K & Thach, L. (2018). New Reasons Why Wine Marketers Should Pay Attention to Generation X., March 23, 2018. Available at:

Thach, L. and Cogan-Marie, L., 2018. Wine Tourism in Burgundy, France: An Analysis of Marketing Practices. Tourism Review International22(1), pp.81-95.

Schaefer, R., Olsen, J. & Thach, L. (2018). Exploratory wine consumer behavior in a transitional market: The case of Poland. Wine Economics & Policy Journal. Feb. 2018. Available at:

Thach, L., Charters, S. & Cogan, L. (2018). Core Tensions in Luxury Wine Marketing: The Case of Burgundian Wineries.”  International Journal of Wine Business Research. Vol. 30; Issue 3, pp. 343-365.

Thach, L. (2018). A New Perspective on the Vineyard Labor Shortage Situation: The Case of Cain Vineyard. Jan. 16, 2018. Available at:

Wilson, D., Thach, L, Atkin, T. & Olsen, J. (2018). To Label Conjunctively or Not Label Conjunctively? That is the AVA Question, Jan. 15, 2018. Available at:


Atkin, T., Wilson, D., Thach, L. & Olsen, J. (2017). Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy. Wine Economics and Policy, Volume 6, Issue 2, December 2017, Pages 155-164. Available at:

Thach, L., Atkin, T., Wilson, D. & Olsen, J. (2017). Does Wine Region Conjunctive Labeling Really Work? The Case of Sonoma County., Dec. 5, 2017. Available at:

Thach, L. & Bus305W Researchers. (2017). What are the Attributes of Winning Wine Clubs in Napa and Sonoma?, Nov. 29, 2017. Available at

Thach, L. (2017). Oregon Wineries Further Define AVAs for the Discerning Consumer., Nov. 20, 2017. Available at

Thach, L. & Eyler, R. (2017). Will wildfires leave lasting economic scars on California’s vital wine country? The Conversation. Oct. 29, 2017. Available at:

Thach, L. (2017). Wineries Reassure Customers During Time of Crisis., Oct. 13, 2017. Available at

Thach, L. (2017). Mexican-Americans Move from Vineyard to Boardroom. Sept. 6, 2017. Available at:

Thach, L. (2017). Six Ways Wine and Weed Are Similar. August 7, 2017. Available at:

Thach, L. (2017). Which Sonoma Winery Produced the First California Cabernet with Cuttings from Chateau Lafite and Margaux?, June 13, 2017. Available at:

Thach, L. (2017). Wineries Capitalize on Soaring Sparkling Sales. May 17, 2017. Available at:

Thach, L., Charters, S., and Cogan-Marie (2017). New Trends in Burgundy Wine: Going Back to the Future. March 27, 2017. Available at

Thach, L. Olsen, J. Cogan-Marie, L & Charters, S. (2017). What Price is Luxury Wine? Research Studies Unclear. February 21, 2017. Available at:


Thach, L. & Chang, K. (2016). Adventure, Tradition, and Semi-Sweet Wines Highlighted in 2016 American Wine Consumer Survey., Dec. 6, 2016. Available at:

Thach, L. (2016). Burgundy’s Hospices de Beaune Wine Auction Earns $8.9 Million. Wine Spectator. Nov. 22, 2016. Available at:

Thach, L. (2016). Hospices de Beaune Wine Charity Auction Kicks Off Sunday With New Option for Virtual Bidding., Nov. 18, 2016. Available at :

Thach, L. (2016). How to Create a World-class Wine Region – Five Steps to Propel a Region from “Good” to “Great”. Sept., 18, 2016. Available at:

Chang, K.J., Thach, L., & Olsen, J. (2016). “Wine and Health Perceptions: Exploring the Impact of Gender, Age and Ethnicity on Consumer Perceptions of Wine and Health.” Wine Economics and Policy, Volume 5, Issue 2, December 2016, Pages 105–113.  Available at:

Thach, L. (2016). Celebrating Scottish Winemaking (Yes, There Are Five or So…). July 12, 2016. Available at:

Thach, L. (2016). Trying to Save Endangered Grape Varietals in the Republic of Georgia., May 16, 2016.  Available at:

Thach, L. & Bus305W (2016). A Glimpse of iGeneration Wine Preferences., May 9, 2016. Available at:

Kolb, D., & Thach, L. (2016). Analyzing German winery adoption of Web 2.0 and social media. Journal of Wine Research, 27(3), 226-241.

Thach, L. Lease, T. & Barton, M. (2016). Exploring the Impact of Social Media Practices on Wine Sales in US Wineries.  Journal of Direct, Data and Digital Marketing Practices. Vol. 17, Issue 4.

Thach, L., Chang, K. & Olsen, J. (2016). Mixed Race and Blended Wine: How Important is Ethnicity in Wine Marketing?, April 05, 2016. Available at:

Thach, L. & Charters, S. ed (2016). Best Practices in Global Wine Tourism. NY: Miranda Press. Available on Amazon and at: – BOOK

Szolnoki, G. Thach, L. & Kolb, D. ed. (2016). Successful Social Media and Ecommerce Strategies in the Wine Industry. NY: Palgrave Macmillian. Available on Amazon – BOOK

Covarrubias, J. & Thach, L. (2016). Mexican Wine, Beer or Tequila: The Amazing Resilience of Mexico’s Wine Industry., Feb. 1, 2016. Available at:

Thach, L. & Chang, K. (2016). Wine Generations: A new survey looks at consumer wine preferences. Vineyard & Winery Management, Vol. 42, No. 1, pgs. 124-128.


Covarrubias, J. & Thach, L. (2015). Wines of Baja Mexico: A Qualitative Study Examining Viticulture, Enology, & Marketing Practices. Wine Economics & Policy Journal, Vol. 4, Issue 2, December 2015, Pages. Available at:

Gilinsky, A., Thach, L., Wilson, D., Newton, S., Atkin, T. & Eyler, R. (2015). What Business Skills Are Needed to Prosper in the U.S. Wine Industry? New Survey Provides Some Answers., Dec. 2, 2015. Available at:

Olsen, J. Atkin, T. Thach, L, & Cuellar, S. (2015) “Variety seeking by wine consumers in the southern states of the US”, International Journal of Wine Business Research, Vol. 27 Iss: 4, pp.260 – 28

Thach, L. & Chang, K. (2015). 2015 Survey of American Wine Consumer Preferences., Nov. 11, 2015. Available at:

Pomery, L. & Thach, L. (2015) Can Champagne Regain #1 Market Position as World’s Most Consumed Sparkling Wine?, Sept. 2, 2015. Available at:

Degen, W. & Thach, L. (2015). 7 Tips to Work Successfully with Wine Distributors. August 11, 2015.  Available at:

Thach, L. & Olsen, J. (2015). Profiling the High Frequency Wine Consumer by Price Segmentation in the US Market. Wine Economics and Policy. Volume 4, Issue 1, June 2015, Pages 53–59. Available at:

Thach, L. (2015). Wine from Vietnam: Pervasive Yet Eclipsed by Beer. July 29, 2015. Available at:

Thach, L. (2015). “A letter by the regional editor for north America: Snapshot of the north American wine industry – the Challenges of growth.”  Wine Economics & Policy Journal.  Available at:

Thach, L. & Olsen, J. (2015). Joe-Jo, Jessica & Jake: New Study Finds Three Segments of High-Frequency Wine Consumers,, May 14, 2015. Available at

Trinidad, J. & Thach, L. (2015). How Well Do You Know Legal Regulations for Winery Social Media?, April 6, 2015. Available at:

Thach, L. (2015). Is Azerbaijan the Second Oldest Wine Growing Region?, Jan. 19,. 2015. Available at:


Thach, L. (2014). Wine drinking in America today.  The Conversation, Dec. 26, 2014. Available at

Szolnoki, G, Hoffmann, C., Taits, D. und Thach, L. (2014), Alte Welt gegen Neue Welt: Social Media im Vergleich. Der Deutsche Weinbau, 14 (25-26), p. 16-18.

Thach, L., Olsen, J. & Atkin, T. (2014).  Snapshot of the American Wine Consumer.  Wine Business Monthly, Dec. 2, 2014.  Available at:

Thach, L. (2014). Who Buys Wine Online? Wine Spectator, Nov. 5, 2014.  Available at:

Thach, L., Olsen, J. & Lease T. (2014). Selling Wine Online: Which Winery Ecommerce Practices Promote Highest Sales? Wine Business Monthly, Oct. 7, 2014.  Available at:

Thach, L. (2014). “Freemark Abbey sustains grape and wine quality.”  Practical Winery & Vineyard, Oct. 2014, pgs. 67 – 70.

Thach, L. (2014).  Call of the Vine: Exploring Ten Famous Vineyards and Napa and Sonoma.  NY: Miranda Press. (BOOK)

Thach, L. (2014). Is Being Sustainable Worth It for Wineries? Wine Spectator, Sept. 16, 2014.  Available at:

Mozell, M. & Thach, L. (2014). The Impact of Climate Change on the Global Wine Industry: Challenges & Solutions. Wine Economics and Policy Journal. Vol. 3, Issue 2.  Advance copy available at:

Thach, L., Lease, T., Szolnoki, G. & Hoffmann, C. (2014).  Three Secrets of Successful Wine Social Media., July 8. 2014. Available at:

Thach, L. (2014). Argentina’s Wineries Grapple with Economic Difficulties: A weaker currency and painful inflation is increasing production costs. Wine Spectator, April 7, 2014. Available at:

Thach, L. (2014).  “Malbec and Empanadas:  Wine Tourism in Argentina Healthy But Still Some Challenges., March 25, 2014.  Available at:

Thach, L. (2014). “Chinese Wine Region Establishes Classification Modeled on Bordeaux’s.” Wine Spectator, Jan. 30, 2014. Available at:

Thach, L. (2014).  “Using Social Media in China to Promote Wine & Spirits.”, Jan. 8, 2013.  Available at:

Thach, L. (2014).  “Dark Horse Ranch Vineyard:  A Mendocino County, California, Biodynamic Winemaker Explores Future Directions,” chapter in Mora, P. (editor) Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management.   SF: Wine Appreciation Guild.

Thach, L. (2014).  “Emerging Issues in Wine Tourism,” chapter in Lee, K (editor) Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy.  NY: Apple Academic Press (Division of CRC Press with Taylor & Francis).

Thach, L. (2014).  “Managing People:  Human Resource Management in the Wine Industry” in Charter, S. (editor) Wine Business Management /Economie et Management du Vin.  London: Pearson. (Published in both English and French).


Thach, L.  & Kolb, D. (2013). “Five Examples of Social Media ROI in the Wine Industry.”, Nov. 18 , 2013.  Available at:

Thach, L. (2013).  “Five Top Wine Experiences in Sonoma County.”  Taste California Travel – Drives & Destinations.  Nov. 4, 2013.  Available at:

Thach, L. (2013).”Sonoma County Wineries Push the Envelope on Innovative Wine Tourism Experiences.”, October 21, 2013.  Available at:

Thach, L. (2013). “In Search of Terroir in the Petaluma Gap.”, August 16, 2013.  Available at:

Thach, L. (2013).  “How the French and American Wine Industries are Joined at the Clone and Root : The Concannon and Wente Connection.”, August 9, 2013.  Available at:

Bruwer, J. & Thach, L. (2013). “Wine tourists’ use of sources of information when visiting a USA wine region.” Journal of Vacation Marketing, 19(3) 221–237. Available at:

Thach, L. (2013). “Madeira Rising: Opportunities and Challenges for this Island Wine Region.”, June 25, 2013.  Available at: 

Cuellar, S., Thach, L, Olsen, J. & Atkin, T.  (2013.  “Do Wine Franchise Laws Impact Wine Price and Consumer Choice?”, June 10, 2013.  Available at:

Thach, L. (2013). “Marketing Implications for Consumer Behavior Occasions: A Focus on Millennial Wine Drinkers.”Franklin Business & Law Journal, Vol. 2013, Issue 2.  Available at: 

Thach, L. (2013)  “A Legendary Vineyard:  Source of Chardonnay That Helped Win Judgment of Paris is Still Thriving.”, June 4, 2013.  Available at:

Thach, L. (2013).  “12 Best Practices in Global Wine Tourism – Part 2.  Fine Wine & Liquor, NO. 71, pgs. 44-47, Jan 2013 issue. (Published in Chinese and English.)

Thach, L. Cuellar, S. Olsen, J. & Atkin, T. (2013). “The Impact of Wine Franchise Laws on Consumer Choice and Pricing: A Comparison Between Georgia (a Franchise Law State) and Florida (a Non-Franchise Law State).”  International Journal of Wine Business Research, Issue 25, No. 2.


Thach, E. (2012).  “An Interview with Michael Mondavi.”  November 2012.  Journal of Wine Economics & Policy. Available at:

Thach, L. (2012).  “12 Best Practices in Global Wine Tourism – Part1.”  Fine Wine & Liquor, NO. 70, pgs.50-53.  (Published in Chinese and English.)

Thach, L. (2012).  “Male and Female Wine Drinkers — Are They Really That Different?”  Nov. 28, 2012.  Available at:

Thach, L. (2012).  “How South African Wines Can Re-Engage the US Market – Baboons in the Vineyard and Other Issues.”  Oct. 8, 2012.  Available at:

Tosh, K. (pen name for fiction books) (2012).  Zinfandel Zanies.    SC:  Create Space.  Available at: FICTION BOOK.

Thach, L. (2012).  “Southern Oregon Wineries Producing Powerful Tempranillo and Malbec — Signature Grapes of the Future?”  Aug. 21, 2012.  Available at:

Thach, L. (2012).  Ningxia Wine Province — Will They Achieve Vision to be Highest Quality Wine Region in China?” Sept. 18, 2012.  Available at:

Atkin, T. & Thach, L. (2012).  “Millennial Wine Consumers: Risk Perception and Information Search.”  Journal of Wine Economics & Policy.   Available at:

Thach, L. (2012).  Time for wine? Identifying differences in wine-drinking occasions for male and female wine consumers.  Journal of Wine Research.  Vol. 23, No. 2, p. 134-154. Available at:

Olsen, J., Thach, E. & Hemphill, E. (2012). “The Impact of Environmental Protection and Hedonistic Values on Organic Wine Purchases in the US.” International Journal of Wine Business Research. Vol. 24 Iss: 1. p. 47-67.  Available at:

Thach, L. (2012) “Managerial perceptions of crisis leadership in public and private United States organizations: An interview study.” International Journal of Management, Vol. 29, No. 2, p. 712-725.

Thach, L. Cullar, S., Olsen, J. and Atkin, T. (2012).  “White Paper Report on Comparing and Contrasting Wine Sales in US Wine Franchise Law and Non-Franchise Law States:  A Focus on Georgia and Florida.”

Thach, L. (2012).  Wine Tourism for History Buffs — Do You Really Know the Historic Wine Regions of America?  May 29, 2012.Available at:

Thach, L. (2012).  Vineyard & Winery Cats: How They Help Sustainability Efforts in Sonoma County.  March 26, 2012.  Available at:

Thach, L. & Bruwer, J. (2012).  Using Social Media to Promote Wine Tourism.  Jan. 11, 2012.  Available at:

Olsen, J. & Thach, L. (2012).  Survey Shows What Winery Owners Want From Suppliers.  Wine Industry Network Advisor.Com.  Feb. 21, 2012.  Available at:


Thach, L. (2011).  “Dirt Attractions: Do Terroir and Wine Tourism Work Together?”  Sept.  28, 2011.  Available at:

Thach, L. & Olsen, J. (2011).  “Top 5 Success Factors and Challenges in Operating a Winery.”, Aug. 30, 2011.  Available at:

Thach, L. (2011). Exploding Bottles: Exploring the Culture and Workforce of Champagne in Charters, S. (ed) The Business of Champagne: A Delicate Balance.  London:  Routledge.  Available at:  BOOK CHAPTER

Thach, L. & Charters, S. (2011).  Global Bubbles:  Differences in How Millennials Perceive Sparkling Wine Around the World.  July 25, 2011.  Available at:

Thach, L.  (2011)  Wine in the Shower:  Study Explores New Occasions When Millennials Drink Wine.  July 11, 2011.  Available at: 

Sirieix, L., Remaud, H., Lockshin, L., Thach, L. & Lease. T. (2011).  “Determinants of restaurant’s owners/managers selection of wines to be offered on the wine list.” Journal of Retailing and Consumer Services. Vol. 18, Iss: 6.

Thach, L. (2011).  “Exploring Wine Occasions for Generation Y.” Proceeding of 6th AWBR
International Conference
, Bordeaux Management School, Bordeaux, France. Refereed Paper.

Charters, S., Thach, L. Fountain, J. Kolyesnikova, N., Ritchie, C., Dodd, T,Fish, N., Herbst,
F., and Terblanche, N. (2011). “Generation Y and sparkling wines: A cross-cultural
perspective.” International Journal of Wine Business Research Journal. Volume 2, No., 2.

Ritchie, C., Charters, S., Fountain, J., Kolyesnikova, N., Dodd, T., Thach, L., Fish, N., Herbst, F., Terblanche, N. (2011).  “It’s my Party: Influences upon Young Adults to Consume Sparkling Wine and Champagne in Restaurants, Bars and Night Clubs.” In Hartwell, H., Lugosi, P. and Edwards, J. (eds.) Proceedings International Conference on Culinary Arts and Sciences VII: Global, National and Local Perspectives 12-14 April 2011.  Bournemouth University, UK. 111-118 ISBN 978-1-85899-273-0.

Thach, L. & Silver, W. (2011).  The Pulse of Business in the North Bay.  North Bay Biz Journal, 2011 North Bay Resource Guide, January, 2011.  Available at:

Thach, L., Cuellar, S., Simpson, D. & Colgan, T. (2011).  Wine pricing strategies in good times and bad.  Practical Winery & Vineyard Journal. Vol. 32, No. 1, pgs. 79-103.


Thach, L. & Olsen, J. (2010).  Marketing “Green Wine”: New Study Provides Insight to Encourage Consumers to Buy Organic and Eco-Friendly Wines.  Wine Business Monthly, Nov. 16, 2010.  Available at

Thompson, Karen J., Thach, Elizabeth C., and Morelli, Melissa  (2010).  “Implementing ethical leadership: Current challenges and solutions.”  Insights to a Changing World, 4.  Refereed Journal.

Thach, L. & Cuellar, S. (2010).  Riding the Malbec Madness Wave — Can Argentina Sustain Success? Wine Business Monthly, Sept. 13, 2010.  Available at

Wagner, P., Olsen, J. & Thach, L. (2010; 2nd edition).  Wine Marketing & Sales:  Success Strategies for a Saturated Market, 2nd ed.  San Francisco:  The Wine Appreciation Guild.  BOOK 

Thach, L., Remaud, H., & Lease, T. (2010).  Selling Sommeliers on Your Wine – New Study Identifies Factors Restaurants Use to Buy Wine in California.  Wine Business Monthly, July 2010.

Thach, L. (2010).  Wine Blogs –Expressing Diverse Wine Opinions in a New Realm of Online Wine Relationship Marketing.  Proceedings of the 5th International Conference of the Academy of Wine Business Research.  Auckland, New Zealand.  Refereed Paper.

Tosh, K. (pen name for fiction books) (2010).  Chardonnay Chalice.    SC:  Create Space.  Available at:  FICTION BOOK.

Thach, Liz Drewien (2010).  Tarsi, the Sandhill Crane.  South Carolina: Create Space. Available at:  CHILDREN’S NON-FICTION BOOK


Thach, L. & D’Emilio, (2009).  How to Launch Your Wine Career.  San Francisco:  The Wine Appreciation Guild.  BOOK

Thach, L. & Kidwell, R., (2009) HR Practices in United States and Australian Family Wineries:  Cultural Contrasts and Performance Impact.  International Entrepreneurship and Management Journal.  Vol. 5, Issue 2, p. 219-240.  REFEREED JOURNAL

Thach, L. (2009).  Wine 2.0 – The Next Phase of Wine Marketing? Exploring US Winery Adoption of Wine 2.0 Components.  Journal of Wine Research, 20.2.  REFEREED JOURNAL.

Thach, L. , Menial, D. & Charters, S. (2009). “Fermenting Bubbles:  Exploring How Champagne’s Work Culture Provides Competitive Advantage – a Case Study.”Insights to a Changing World Journal, Accepted Nov. 2009.  REFEREED JOURNAL.

Thach, L. (Sept. 2009).  Wine from China’s Silk Road: The Challenges of Implementing a Wine Tourism Strategy.  Wine Business Monthly Online.  Available at:

Thach, L. (August 2009). Do Wine Blogs Impact Your Brand? New Study Highlights Wine Blogger Activity.  Wine Business Monthly Online.  Available at

Thach, L. (June 2009).  Tips to Market Wine to Millennials – An Emphasis on Wine 2.0.  Wine Business Monthly Online.  Available at

Thach, L. & Kidwell, R. (2009).  Which HR Practices Improve Profitability?  Wine Business Monthly, Vol. 16, Issue 1, pgs. 136-138.

Thach, L. (2009). Personnel – Definition of in the Wine Industry.  In Brostrom, G. & Brostrom J’s (ed) The Business of Wine: An Encyclopedia.  Conn: Greenwood Press.  BOOK ENTRY. 


Olsen, J. & Thach, L. (2008).  A model and exploratory study for promoting professional sales in winery visitors centers.  International Journal of Wine Business Research, Vol. 20, No. 1, p. 22-37. – REFEREED JOURNAL.

Thach, L. & Matz, T. (2008).  Wine: A Global Business 2nd edition with forward by James Halliday.  NY: Miranda Press.  BOOK

Thach, L. & d’Hauteville, F. (May 2008).  Why French Millennials Don’t Drink Wine.  Wine Business Monthly Online, May 5, 2008.  Available at:

Wagner, P., Olsen, J. & Thach, L. (Jan-Feb. 2008).  Wine Label Design.  Practical Winery & Vineyard, Vol., 29, No. 5, p. 70-77.  Adapted excerpt from Wine Marketing & Sales book.

Thach, L., Girling, R., & Svarcev, D. (2008). “Adoption of Sustainable Business Practices in Small to Medium-Sized Organizations.” Regional Business Review, Volume 27.

Thach, L. & Hanni, T. (Jan-Feb. 2008). Wine Marketing for Diverse Palates, Part One.  Vineyard & Winery Mangement, Vo. 34, No.1, p. 30-33.

Thach, L. & Hanni, T. (March-April 2008). Wine Marketing for Diverse Palates, Part Two.  Vineyard & Winery Mangement, Vo. 34, No.2.

Thach, L. (2008).  Branding a Unique Vineyard: The Curious Case of Keknyelu.  Wine Business Monthly Online.  Jan. 8, 2008.  Available at:

Thach, L. (April 2008). How American Consumers Select Wine.  Wine Business Monthly, Vol. 15, No. 6, p. 66-71.

Thach, L. (April 2008).  The Ancient Connection Between Women & Wine.  Wayward Tendrils Quarterly, Vol. 18 No. 2,  p. 8-9.   Reprinted on website of Women for Summer 2008.

Thach, L. (July/Aug. 2008).  Employing 100% winery-direct strategy in California.  Practical Winery & Vineyard.  Vol. 29, No. 5, p. 64-75

Thach, L., Olsen, J. & Charters, S. (2008)  Study Shows US Millennials Embracing Champagne & Sparkling Wines — But Only For Special Occasions.  Wine Business Monthly Online, Nov. 14, 2008.  Available at:

Goodman, S, Lockshin, L, Cohen, E, Fensterseifer, J, Ma, H, D’Hauteville, F, Siriex, L, Orth, U, Casini, L, Corsi, A, Jaeger, S, Danaher, P, Brodie, R, Olsen, J and Thach, L (2008).  International Comparison of Consumer Choice for Wine: A Twelve Country Comparison.  Proceedings of the 4th International Conference for the Academy of Wine Business Research, Sienna, Italy, July 2008.


Thach, L. Mason, B., & Amspacher, B. (2007). Millennials Test the Tasting Room. Wine Business Monthly, Vol. 14. No.11, pgs 52-56.

Thach, L. (2007).  Trends in Wine TourismWine Business Monthly,Vol. 14, No. 8, p 86-89.

Thach, L.  (2007).  Chinese Wine Marketing Conference Highlights Advantages & Issues in China’s Wine IndustryWine Business.Com, 8.24.07.  Available at:

Reif, J. & Thach, L. (2007). Work Life Balance:  An Adaptable Model for Workplaces.  Insights for a Changing World, Dec. 2007 Issue.

Thach, L. & Cueller, S. (2007).  Trends & Implications for Spanish Wine Sales in the U.S. MarketInternational Journal of Wine Business Research.  Vol. 19, Issue 1.

Olsen,J. Thach, L. & Nowak, L. (2007, In Press) Wine for My Generation: Exploring How U.S. Wine Consumers Are Socialized to WineJournal of Wine Research. Issue 17, No. 1.

Cunningham, D., Thach, L. & Thompson, K. (2007).  Innovative E-Commerce Site Design: A Conceptual Model to Match Consumer MBTI Dimensions to Website DesignJournal of Internet Commerce.  Vol. 6, Issue 3.

Wagner, P., Olsen, J. & Thach, L. (Feb. 2007). Wine Shows – Their Value:  Making Wine Shows and Festivals Productive. Reprinted in Winepress – The official magazine of Wine Marlborough (NZ), Issue 156, Feb. 2007, p 9 – 12

Thach, L. (2007). Evolution of California’s World Wine Position.  Chapter in Hauteville, F., Couderc, JP, Hannin, H., & Montaigne, E. (2007) Bacchus 2007.  Paris, Dunod Publishing. French Translation.  BOOK CHAPTER.

Wagner, P., Olsen, J. & Thach, L. (April 2007).  Wine Marketing & Sales:  Success Strategies for a Saturated Market.  San Francisco:  The Wine Appreciation Guild. BOOK

Olsen, J. & Thach, L. (2007). Successful Practices in California Wine Exporting. Journal of International Food & Agribusiness Marketing.Vol. 19. 

Thach, L. (2007). Human Resouce Management Chapter in Lodi Winegrower’s Workbook 2nd Edition.  Lodi, CA: Lodi GrapeGrower’s Association.  BOOK CHAPTER

Thach, L. & Thompson, K. (2007).  Trading Places:  Examining Leadership Competencies Between For-Profit vs. Public and Nonprofit Leaders. The Leadership & Organization Development Journal.  Vol. 28.

Thach, L., Mason, B. & Amspacher, W. (2007). Perceptions of Cellar Door Hospitality: Lessons for Improving Customer Service and Sales. Bacchus at Brock 3rdInternational Interdisciplinary Wine Conference, Niagara, Canada, June 2007; Refereed paper.


Teaff, B., Thach, L. & Olsen, J. (2006).  Designing Effective Wine Clubs.  Journal of Wine Research.  Issue 16, No. 1.

Wagner, P., Olsen, J. & Thach, L. (Sept/Oct 2006).  Making Wine Shows and Festivals Productive.  Practical Winery & Vineyard.  Vol. X, Issue 6

Thach, L. & Olsen, J. (2006).  Market Segment Analysis to Target Young Adult Wine Drinkers.  Agribusiness:  An International Journal, Vol. 22, Number 3, Summer 2006, Special Issue on Wine Marketing.

Nowak, L., Thach, L. & Olsen, J. (Summer/Fall 2006).  Wowing the Millennials:  Creating Brand Equity in the Wine Industry.  The Journal of Product and Brand Management.  Accepted for publication in May 2006.  Vol. 15.

Bjugstad, K., Thach, L. & Thompson, K.  (May 2006).  A Fresh Look at Followership: A Model for Matching Followership Style to Leadership Styles.  The Journal of Behavioral and Applied Management.  Vol. 7, Nov. 3.

Olsen, J. & Thach, L. (Summer 2006).  The Role of Service Quality in Creating Brand Attachments in Winery Visitor Centers.  Journal of Quality Assurance in Hospitality & Tourism.  Vol 7, Issue ¾.

Thach, L. & Olsen, J. (2006). Building Strategic Partnerships in Wine Marketing: Implications for Wine Distribution. Journal of Food Products Marketing, Vol. 12, No. 3

Olsen, J., Thach, L. & Nowak, L(July 2006) Consumer Socialization of U.S. Wine Consumers.  3rd International Wine Business & Marketing Research Conference, Ecole Nationale Supérieure Agronomique, Montpellier, France.  Refereed paper.


Thach, L. (Dec. 2005) Millennial Wine Marketing.  Wine Business Monthly.  Vol. 12, No. 12.

Thach, L. & Olsen, J. (Nov. 2005)  Putting the “Family” Back into Family Wineries: Or To Be a Kid-Friendly Tasting Room – or Not? Vineyard & Winery Management.

McCampbell, C., Marks, M. & Thach, L. (Oct. 2005) Exporting (California Wine):  Successful Practices & Challenges.  Wine Business Monthly.

Thach, L. & Olsen, J. (March 2005).  Keys to Becoming a Wholesale Success.  Wine Business Monthly.  Vol. 12, No. 3.

Thach, L. (Dec. 2005) Millennial Wine Marketing.  Wine Business Monthly.  Vol. 12, No. 12.

Ghassemieh, G., Thach, L., & Gilinsky, A. (2005). Does My Business Need a Human Resource Function: A Decision-Making Model for Small and Medium-Sized Firms. New England Journal of Entrepreneurship, Vol. 8, No. 1.

Johnson, H., Thach, L. & Dove, D. (2005). Leadership Styles at PDS: The Effect on the Future of a Pharmaceutical Firm. The Business Case Journal. Vol. 12, Issue 2, Winter 2004/2005.

Thach,.L., Halhoul, T. & Robinson, J. (2005). Wine Business Management Practices to Promote Productivity & Profitability. International Journal of Wine Marketing. Vol.17, Issue 1.

Girling, R., Thach, L., & Delibalta, F. (2005). “Reltek”. In Heriot, K.C. (ed) Cases in Entrepreneurship and Small Business Management. NY: Prentice-Hall.


Thach, E. & Olsen, J. (Winter 2004). The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle? International Journal of Wine Marketing, Vol. 16, No. 4.

Thach, L. & Cianfichi, C. (October 2004). Employee Benefits in the US Wine Industry. Wine Business Monthly, Vol 11, No. 10.

Thach, L. & Matz, T. (eds) (August 2004). Wine: A Global Business. NY: Miranda Press.

Thach, L. (Summer 2004). “HR Best Practices: Cross-Training Employees.” Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Summer 2004 edition.

Gilinsky, A., Thach E., & Thompson, K (Summer 2004). Internet Utilization by Small Manufacturers: An Exploratory Framework and Empirical Test. Journal of Small Business Strategy, Vol. 14, No. 2.

Thach, L.& Olsen, J. (March-April 2004). Enhancing tasting-room service to drive revenue. Practical Winery & Vineyard, Vol. 25, No. 6. Peer reviewed article.


Thach, L. (Winter 2003). “HR Best Practices: Powerful Performance Management Tips.” Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Winter 2003 edition.

Thach, L. (September 2003). Is Training Worth It? Calculating the ROI for Training. Special HR Addition in the Sonoma Business Journal, Sept. .26, 2003.

Thach, L. (Fall 2003). HR Best Practices: Communicating the “Benefits” of Your Benefits. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Fall 2003 edition.

Bielenberg, J. & Thach, L. (May/June 2003). Ten Levers to Promote Financial Agility and Profitability in Your Winery. Practical Winery & Vineyard, 25 (1), p. 75 – 81. Peer reviewed article.

Thach, L. (Spring 2003). Human Resources Chapter. In Birdseye, K., Ross, K. & Delott, J (eds) The Code of Sustainable WineGrowing Practices. San Francisco: The Wine Institute.

Thach, L. & Olsen, J. (July 2003). Customer Service Training in Winery Tasting Rooms: Perceptions of Effectiveness by Tasting Room Personnel. International Colloquium in Wine Marketing, Adelaide, Australia, July 2003. Refereed paper.


Thach, L. (Winter 2002). Innovative Orientation Practices. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Winter 2002 edition.

Thach, L. (Fall 2002). Sharing HR Best Practices: “HR By Wandering Around.” Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Fall 2002 edition.

Nyman, M. & Thach, L. (September 2002). Coaching as a new leadership development option. Supervision Journal, 63(9), p. 3 – 6.

Thach, L. (July 2002). Social Sustainability in the Wine Community. Wine Business Monthly, 9 (7), p. 56 – 63.

Thach, E. (2002). The impact of executive coaching and 360 feedback on leadership effectiveness. The Leadership & Organization Development Journal. 23 (4), p. 205-214.

Clothier, J. & Thach, L. (2002). E-Learning: Best Practices & Pitfalls. Insights for a Changing World.

Thach, L. & McPherson, C. ( April 2002). Motivating Employees During Downtimes. Training Journal, 39(4), p.44-48.

Thach, L. (Spring 2002). HR Best Practices in Safety Training & Programs. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Spring 2002 edition.

Thach, L., Olsen, J. & Rice, E. (January 2002). Expanding the population of wine consumers. Wines & Vines, January 2002.


Olsen, J. & Thach, E. (2001). Consumer behavior and wine consumption: A conceptual framework. Australian and New Zealand Wine Industry. 16. 123-129.

Thach, L. & Shepard, J. (December, 2001). Supervisory & Management Training in the Wine Industry. Wine Business Monthly, 8(2), 32.

Thach, L. (Fall/Winter 2001-2002). Understanding Wine Consumers. The University Grapevine, newsletter of the SSU Wine Business Program.

Thach, L. (Winter 2001). Rev Up Your Front-Line Supervisory Training. Pasco Panorama, Newsletter for Personnel Association of Sonoma County, Winter 2001 edition.

Thach, L. (June 2001). Leading in Limbo Land: The Role of a Leader During Merger & Acquisition Transition. The Leadership & Organization Development Journal. 22 (4).

Thach, L. & Eaton, C. (May 2001). E-Commerce Adoption in the Wine Industry. Wine Business Monthly, 8(5), p. 31 – 33.

Olsen, J. & Thach, L. (2001). Consumer Behavior Regarding Wine Consumption: A Conceptual Framework. Australian and New Zealand Wine Business Journal – Special Marketing Addition. 16 (6), p. 123 – 129.

Thach, L. (2001). Short Report Outlining Publicly Available Data on Wine Human Resource Issues. WineVision Sustainability Taskforce. Available at; Sept. 2001.

2000 and prior years

Evans, J. & Thach, L.  (October 2000).  Towards the Next Generation Change Model,  OD Practitioner Journal.  32 (4), 42-48.

Thach, L. & Heinselman, T.  (March 1999).  Executive Coaching Defined. Training & Development Journal.  53 (3), 34-39

Thach, L. & Stone, M.L. (May/June 1999).  Tools and Tips for Making Virtual Teams Tick.  International Society of Performance Improvement Journal.  38 (5), 30-26.

Thach, L.  (August 1998).  14 Ways to Groom Executives.  Training Magazine, 35(8) 52-55.

Thach, L.  ( July 1996).  Effective Distance Learning.  ASTD Info-Line, Issue 9607.

Thach, L.  (July 1996).  Training in Russia.  Training & Development Journal, 50(7) 34-37.

Thach, L.  & Murphy, K.  (December 1995).  Training Via Distance Learning. Training & Development, 49(12) 44-46.

Thach, L.  (March- April 1995).  Using Electronic Mail to Conduct Survey Research.  Educational Technology, 35(2) 27-31.

Thach, L. & Woodman, R.W. (1995).  Organizational Change and Information Technology:  Managing on the Edge of Cyberspace.  In W. Warner Burke (ed), Managing Organizational Change.  New York, NY: American Management Association, 71-87.

Thach, L. & Murphy, K.  (1995).  Competencies for Distance Education Professionals. Educational Technology Research & Development, 43(1) 57-79.

Thach, L.  (June 1995).  Instructional Design and Adaptation Issues in Distance Learning Via Satellite. International Journal of Instructional Media, 22(2) 93-110.

Thach, L. & Woodman, R.W. (Summer 1994).  Managing on the Edge of Cyberspace:  Organizational Change and Information Technology.  Organizational Dynamics, 21(1) 30-46.

Thach, L. & Murphy, K.  (1994).  Collaboration in Distance Education:  From Local to International Perspectives.  American Journal of Distance Education,  8 (3) 5-21

Thach, L. & Boyle, M.  (February 1994).  A Family System Model for International Training.  Performance & Instruction, 33(2) 22-24.

Thach, L.  (October 1993).  Computer for Career Planning. Training Magazine, 30(10) 17,89-90.

Thach, L.  (December 1993).  Exploring the Role of the Deliverer in Distance Education.  International Journal of Instructional Media, 20(4) 289-307.

Thach, L. & Seaman, D. F.  (Fall/Winter 1993).  Designing Workforce Literacy Programs: Implications for Vocational Educators.  Occupational Education Forum. 21(2) 19-29.

Morris, G.H., Coursey, M. L., & Thach, E. C.  (June 1987).  Formulating Understanding in Fact-Finding Interviews.  Communication Research Reports, 4(1) 65-70.

Thach, L. (January 1999). Designing Your Executive Development Portfolio: 14 Ways to Groom Executives. Presentation published in the Proceedings of the 1999 IPQC Developing Next Generation Leaders Conference, Phoenix, AZ.

Stone, M.L. & Thach, E.C. (March 1998). Characteristics, Benefits & Challenges of Virtual Teams. Proceedings of the 1998 International Society of Performance Improvement Conference, Chicago, IL.

Stone, M.L. & Thach, E.C. (October 1996). Virtual Work Teams: Creation & Connection. Proceedings of the 1996 Organization Development Network Annual Conference, Orlando, FL,

Thach, L. (September 1995). Instructional Design Strategies for Distance Learning Technologies. Presentation published in the Proceedings of ASTD’s Technical & Skills Training Conference, Philadelphia, PA.

Thach, L. & Murphy, K. (June 1994). Collaboration in Distance Education: From Local to International Perspectives. Proceedings of the International Distance Education Conference, University Park, PA.

Zent, R., Thach, L., Telg, R., Williams, M., Karonika, J. & Mouzes, M. (April 1993). Meeting Customer Needs for Distance Learning Information. Proceedings from National Research Conference on Human Resource Development, College Station, TX.

Thach, L. & Seaman, D.F. (April 1993). Concepts and Issues in Developing Quality Workforce Literacy Programs. Proceedings from National Research Conference on Human Resource Development, College Station, TX